Senior Director, Marketing Media Job at Geico (Chevy Chase)

Job Description

GEICO is seeking an innovative Sr. Director, Media to lead the modernization of our media practice. This individual will oversee GEICO’s omnichannel media strategy, lead end-to-end planning and drive executional excellence across all lines of business. The ideal candidate will have a strong track record in leading high performing teams in a matrixed environment operating at a rapid pace. Previous oversight of significant media budgets and experience stewarding large agency teams are required for this role. A successful candidate will demonstrate mastery of the art and science of Media. GEICO is one of the largest advertisers and recognized brands in the country. As such - this is a uniquely significant role that influences advertising and culture, while overseeing one of Company’s most critical investments.

Job Responsibility

Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives
Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment
Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance
Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks
Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives
Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, then brief performance marketing team for appropriate addressable builds utilizing a range of 1PD and syndicated data sources
Deliver hands-on negotiation leadership on high profile investment agreements
Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business priorities
Lead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPs
Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modeling
Champion marketing governance and steward brand safety in all elements of the media ecosystem
Design modern analytical frameworks to allocate and optimize media investments effectively
Utilize all available resources and pursue new solutions for assessing and optimizing to increase effectiveness and efficiency of our media investments, driving transparency and accountability
Demonstrate strong analytical skills with an ability to uncover and interpret insights from performance, identifying the “so what” that will drive actionable recommendations for impact
Partner with Data Sciences to further the scale of re-marketable consumers across the GEICO ecosystem, while also increasing the depth of understanding of our audiences
Identify and pursue white space opportunity and emerging innovations to give GEICO a competitive edge in winning consumer attention and brand favor
Champion innovation agenda and AI experimentation to grow consumer impact and efficiently scale capabilities
Build an internal team of high performing media professionals, while managing a large agency partnership
Foster collaboration across Marketing practices to drive integrated campaign planning and execution

Requirements

15+ years of experience in media planning, buying, and strategic partnership development
Advanced knowledge of both traditional and digital media channels
Ability to plan at both the local and national levels
Experience leading high performing teams
Experience working on portfolio brands is a plus
Successful track record of providing strategic recommendations and performance analyses to senior leadership
Well-versed in audience development/activation (1/2/3P data)
Experience with analytical models such as MMM
Deep understanding of how to leverage models to forecast spending and attribution
Previous Upfront planning experience, directing negotiations with suppliers
Success in navigating ambiguity and fast-paced marketing environments
Previous positions in transformational organizations a plus
Requires travel (20% of time) including occasional weekend travel and off-hour projects

Nice to have

Experience working on portfolio brands is a plus
Previous positions in transformational organizations a plus

What we offer

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
Financial benefits including market-competitive compensation
a 401K savings plan vested from day one that offers a 6% match
performance and recognition-based incentives
and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

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Senior Director, Marketing Media

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