CrawlJobs Logo

Senior Director, Marketing Media

Geico

Location Icon

Location:
United States , Chevy Chase

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

195000.00 - 315000.00 USD / Year

Job Description:

GEICO is seeking an innovative Sr. Director, Media to lead the modernization of our media practice. This individual will oversee GEICO’s omnichannel media strategy, lead end-to-end planning and drive executional excellence across all lines of business. The ideal candidate will have a strong track record in leading high performing teams in a matrixed environment operating at a rapid pace. Previous oversight of significant media budgets and experience stewarding large agency teams are required for this role. A successful candidate will demonstrate mastery of the art and science of Media. GEICO is one of the largest advertisers and recognized brands in the country. As such - this is a uniquely significant role that influences advertising and culture, while overseeing one of Company’s most critical investments.

Job Responsibility:

  • Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives
  • Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment
  • Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance
  • Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks
  • Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives
  • Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, then brief performance marketing team for appropriate addressable builds utilizing a range of 1PD and syndicated data sources
  • Deliver hands-on negotiation leadership on high profile investment agreements
  • Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business priorities
  • Lead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPs
  • Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modeling
  • Champion marketing governance and steward brand safety in all elements of the media ecosystem
  • Design modern analytical frameworks to allocate and optimize media investments effectively
  • Utilize all available resources and pursue new solutions for assessing and optimizing to increase effectiveness and efficiency of our media investments, driving transparency and accountability
  • Demonstrate strong analytical skills with an ability to uncover and interpret insights from performance, identifying the “so what” that will drive actionable recommendations for impact
  • Partner with Data Sciences to further the scale of re-marketable consumers across the GEICO ecosystem, while also increasing the depth of understanding of our audiences
  • Identify and pursue white space opportunity and emerging innovations to give GEICO a competitive edge in winning consumer attention and brand favor
  • Champion innovation agenda and AI experimentation to grow consumer impact and efficiently scale capabilities
  • Build an internal team of high performing media professionals, while managing a large agency partnership
  • Foster collaboration across Marketing practices to drive integrated campaign planning and execution

Requirements:

  • 15+ years of experience in media planning, buying, and strategic partnership development
  • Advanced knowledge of both traditional and digital media channels
  • Ability to plan at both the local and national levels
  • Experience leading high performing teams
  • Experience working on portfolio brands is a plus
  • Successful track record of providing strategic recommendations and performance analyses to senior leadership
  • Well-versed in audience development/activation (1/2/3P data)
  • Experience with analytical models such as MMM
  • Deep understanding of how to leverage models to forecast spending and attribution
  • Previous Upfront planning experience, directing negotiations with suppliers
  • Success in navigating ambiguity and fast-paced marketing environments
  • Previous positions in transformational organizations a plus
  • Requires travel (20% of time) including occasional weekend travel and off-hour projects

Nice to have:

  • Experience working on portfolio brands is a plus
  • Previous positions in transformational organizations a plus
What we offer:
  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
  • Financial benefits including market-competitive compensation
  • a 401K savings plan vested from day one that offers a 6% match
  • performance and recognition-based incentives
  • and tuition assistance
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Director, Marketing Media

Senior Director, Partnership Marketing

TKO is seeking a Sr. Director of Partnership Marketing to join our Global Partne...
Location
Location
United States , New York
Salary
Salary:
135000.00 - 180000.00 USD / Year
ufc.com Logo
UFC
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media
  • Demonstrated success in leading cross-functional strategic initiatives and driving organizational change
  • Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models
  • Strong commercial acumen, with proven experience negotiating and renewing long-term partnerships
  • Exceptional executive communication and stakeholder management skills
  • Experience building and mentoring high-performing teams
  • Bachelor’s degree in Business, Marketing, Economics, or related field required
  • MBA or equivalent advanced degree strongly preferred
Job Responsibility
Job Responsibility
  • Lead the end-to-end management of commercial partnerships for UFC to deliver on partner’s brand and business goals
  • Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise
  • Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with UFC initiatives
  • Act as on-site partnership lead at UFC events, including oversight of experiential integrations and partner experiences
  • Build and develop relationships with brand partner contacts, including client hosting at UFC events
  • Drive revenue by leading all renewals, upsells, and cross-sells for UFC while unlocking new revenue opportunities across the TKO enterprise
  • Support VP in in developing a high-performing consultative, insight-driven strategic marketing team
  • Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization
  • Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment
What we offer
What we offer
  • robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings
Read More
Arrow Right

Senior Director, Affiliate Marketing

The Senior Director, Enterprise Affiliate Marketing is a delivery leader at Gen3...
Location
Location
Salary
Salary:
Not provided
gen3marketing.com Logo
Gen3 Marketing
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Exceptional command of affiliate campaign/program performance insights
  • Proactive contingency planning
  • Strong forecasting capabilities
  • Experience in driving performance, profitability, and long-term growth across a portfolio of enterprise-level affiliate accounts
  • Experience leading multi-layered client service teams managing complex, high-value client partnerships
  • Experience in strategic operation and coaching
  • Experience in executive client strategy, internal forecasting, and real-time performance troubleshooting
  • Experience in building and maintaining strong relationships with Enterprise leadership, affiliate networks and media partners
  • Experience in forecasting and financial stewardship
  • Experience in performance insights and optimization
Job Responsibility
Job Responsibility
  • Own health and growth of assigned enterprise client books (retention, revenue, margin, expansion, MTA utilization, MMM education and stewardship)
  • Serve as an escalation point for enterprise clients, leading/shaping QBRs and annual plans
  • Build and maintain strong relationships with Enterprise leadership, affiliate networks and media partners
  • Partner with Delivery Leaders on portfolio strategy, P&L direction, and resourcing models
  • Lead ongoing forecasting cadence across enterprise portfolios
  • validate assumptions and risk buffers
  • Drive Director accountability to pacing discipline and forward-looking planning
  • Use forecasts to guide prioritization, investment decisions, and staffing
  • protect margin
  • Manage team-level budgets aligned to strategic outcomes
  • Fulltime
Read More
Arrow Right

Senior Director of Product Marketing, Software

HPE is looking for a Senior Director of Product Marketing to build and lead a hi...
Location
Location
United States
Salary
Salary:
180500.00 - 414500.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in product marketing specifically, with recent senior roles in B2B product marketing
  • 5+ years of direct people leadership experience, with demonstrated experience scaling product marketing organizations
  • Must have 7+ years of experience in the B2B Enterprise SaaS & Hybrid Cloud domains
  • Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes
  • An ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
  • Strong writing and presentation skills, with a bias toward keeping content development close to you
  • A growth-oriented people leader with a history of developing high performing teams
  • Ability to get work done through others and operate at scale
  • Bachelor's Degree
Job Responsibility
Job Responsibility
  • Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
  • Collaborate with Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
  • Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
  • Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
  • Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
  • Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
  • Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
  • Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
  • Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Senior Director of Storage Product Marketing

HPE is looking for a Senior Director of Storage Product Marketing to build and l...
Location
Location
United States , All
Salary
Salary:
180500.00 - 414500.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in product marketing specifically, with recent senior roles in Storage product marketing
  • 5+ years of direct people leadership experience
  • solid understanding of marketing functions to effectively partner with other teams and get the best outcomes
  • an ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
  • strong writing and presentation skills with a bias toward keeping content development close to you
  • a growth-oriented people leader with a history of developing high performing teams
  • ability to get work done through others and operate at scale
  • bachelor's degree
Job Responsibility
Job Responsibility
  • define the role of Product & Solution Marketing for Storage within HPE, and lead the transformation of the PSM team and broader marketing organization in new ways of working
  • build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
  • collaborate with multiple Business Units and Sales specialist teams to develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
  • own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
  • lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
  • develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
  • drive cross-functional development of demand programs to grow the HPE share in target areas
  • capture customer demand including thought leadership, content marketing, events, ABM, and earned media
  • collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
  • act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
What we offer
What we offer
  • health and wellbeing
  • personal and professional development
  • unconditional inclusion
  • comprehensive suite of benefits
  • flexible work arrangements
  • Fulltime
Read More
Arrow Right

Senior Manager / Assistant Director of Paid Media Advertising

The Senior Manager / Assistant Director of Paid Media Advertising is a strategic...
Location
Location
United States , Bonita Springs
Salary
Salary:
77000.00 - 115000.00 USD / Year
rittenhousevillages.com Logo
Rittenhouse Village At Michigan City
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6–10+ years of experience in digital marketing or paid media, preferably at scale or within a multi-location environment
  • Hands-on experience with Google Ads, Meta Ads, Bing Ads, programmatic platforms, and performance analytics tools
  • Strong analytical skills with the ability to interpret data, identify trends, and guide optimizations
  • Experience managing agency relationships or leading cross-functional teams
  • Excellent communication and presentation skills, with the ability to translate technical insights into business-level implications
  • Bachelor's degree in Marketing, Communications, Business, or equivalent experience
  • Meticulous attention to detail and a relentless commitment to accuracy and consistency
  • Excellent project management and communication skills with the ability to present to teams
  • Experience with budget management
  • Ability to thrive in a high-pressure environment
Job Responsibility
Job Responsibility
  • Develop and oversee the paid media strategy across search, social, display, video, programmatic, and other digital channels to support lead generation and occupancy goals
  • Provide leadership, coaching, and day-to-day management for direct report(s), including goal-setting, performance development, and ensuring high-quality execution of paid media responsibilities
  • Partner closely with the external media agency to set clear strategies, establish performance expectations, and ensure flawless execution
  • Serve as the internal subject-matter expert on paid media trends, targeting tactics, audience strategies, and emerging technologies
  • Maintain a deep understanding of market-level dynamics, including competitive landscapes and audience behaviors, to inform strategy and performance decisions
  • Assist with onboarding and training new team members on paid media and conversion optimization best practices
  • Review and guide the agency’s campaign builds, optimizations, and creative recommendations to ensure brand alignment and maximum ROI
  • Own forecasting, pacing, and performance oversight across all channels, ensuring spend efficiency and lead volume predictability
  • Implement a rigorous test-and-learn roadmap, including creative, audience segments, bidding strategies, and landing page performance, to continuously improve results
  • Monitor KPIs including cost per lead, conversion rates, occupancy impact, and marketing efficiency ratios
  • Fulltime
Read More
Arrow Right

Senior Director of AI Product Marketing

HPE is looking for a Senior Director of AI Product Marketing to build and lead a...
Location
Location
United States , Spring
Salary
Salary:
180500.00 - 414500.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in product marketing specifically, with recent senior roles in AI/analytics product marketing
  • ideally with deep Enterprise IT experience
  • 5+ years of direct people leadership experience
  • Mastery of marketing functions
  • firm grasp of the technology, customer needs and market landscape
  • ability to tell a clear, differentiated story that resonates in the market
  • strong writing and presentation skills
  • growth-oriented people leader with a history of developing high performing teams
  • ability to get work done through others and operate at scale
Job Responsibility
Job Responsibility
  • Define the role of Product & Solution Marketing for AI within HPE, and lead the transformation of the PSM team and broader marketing organization in new ways of working
  • Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
  • Collaborate with multiple Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
  • Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
  • Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
  • Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
  • Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
  • Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
  • Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
  • Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Senior Director - Strategy & Insights

We are currently looking for a Senior Director – Strategy, who integrates the di...
Location
Location
India , Bangalore
Salary
Salary:
Not provided
mindshareworld.com Logo
Mindshare Worldwide
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience with at least 10 years in the media industry
  • Demonstrate exposure and management of senior clients/stakeholders as well as leading a team
  • Integrated media and marketing knowledge, including traditional media, digital media, data, research and insights
  • Creative problem solving and ability to join multiple dots across domains
  • An attitude of curiosity and continuous learning both for self as well as infuse the same culture within the team
  • Comfort with multiple kinds and sources of data, both structured and unstructured
  • Fantastic presentation and storytelling skills
  • Proven experience managing a team, negotiating different situations, skillsets, and personalities
Job Responsibility
Job Responsibility
  • Leads a team of diverse individuals to deliver to a client’s business
  • Provide strategy communications and planning leadership on the client’s business across categories
  • Partner with the account heads and functional heads, push needle on Marketing Excellence and Digital Excellence
  • Demonstrates strong understanding of ecosystem, brand, category and consumer to derive insights
  • Infuse best in class practices and frameworks, both from domestic as well as international learnings
  • Communicate complex ideas/insights in a way that all understand and apply
  • Integrates relevant multimedia opportunities into campaign plans
  • Leading and orchestrating new business pitches
  • Leverage extended WPP ecosystem to build hard working solutions for client
What we offer
What we offer
  • Competitive medical, group retirement plans, vision, and dental insurance
  • Significant paid time off
  • Preferential partner discounts
  • Employee mental health awareness days
  • Access to global WPP Media & WPP networks
  • Employee resource groups
  • In-office events
Read More
Arrow Right

Senior Director - The Exchange

Senior Director role at Mindshare (a WPP Media brand) in Mumbai, working as a 'G...
Location
Location
India , Mumbai
Salary
Salary:
Not provided
mindshareworld.com Logo
Mindshare Worldwide
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Hand on experience on FMCG
  • Expertise on TV planning
  • Working knowledge of digital platform
  • Good in communication and ability to present well
  • Would prefer candidates from agencies
  • Persuasiveness
  • Pro-activeness
  • Communication skills
  • Stake holder management
  • Makes good presentations
Job Responsibility
Job Responsibility
  • Provide strategic communications & planning leadership on your set of brands
  • Help build effective media interventions on the back of strong Communication planning
  • Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
  • Be responsible for the planning team career development & progression in the team
  • Develop creative ideas and disruptive communication innovations for the client, aligned with their business, customer, and brand goals.
Read More
Arrow Right