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Senior Director, Logistics Execution

Spain, Madrid · Job Posted March 22, 2026
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Job Description

The Senior Director, Go-to-Market (GTM) is a leadership role, responsible for providing leadership, ideation and metric driven strategic direction for commercialization and go-to-market plans for the assigned portfolio of products, including development of comprehensive launch strategies, campaigns and processes that execute against business goals to effectively reach our target audiences and customer segments. This role collaborates with senior leaders and takes responsibility for creating business value for clients through the company's portfolio and the successful execution of the strategy within their product portfolio or assigned geography. The Senior Director, Go-to-Market (GTM) oversees a sales team and drives a collaborative and innovative team culture focused on strategic and operational excellence.

Job Responsibility

  • Provides leadership and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products
  • Ensures go-to-market strategies for product launches and marketing programs are consistently implemented across customer segments at national, regional, and local levels
  • Ensures the implementation and execute the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the core GTM team within area of responsibility
  • Drives the translation of consumer needs into product requirements working with product management and development teams
  • Acts as the evangelist and subject matter expert on go-to-market strategy and process in support of product launches, including planning and executing core product and new ventures product launches and merger or acquisition integration
  • Manages customer expectations and coordinates release and installation of marketing and promotional activities at product launch
  • Enhances product definition and positioning using competitive information, market and product analysis
  • Drives the execution of the marketing activities for a portfolio of complex products/services through their full life cycle
  • Develops and implements a process of go-to-market strategy and tactical execution for product launches, in collaboration with various functional areas
  • Leads complex projects from start to finish, including timeline development, identification of cross-functional dependencies, identification of key milestones and anticipation of challenges
  • Develops and deploys a GTM framework that provides a commercial blueprint for propositions launches
  • Drives and facilitates market research approach, methodology and integration of findings into product marketing department driving organization's go-to-market approach
  • Ensures the identification of opportunities to ensure customer satisfaction and retention levels are maintained at optimum levels
  • Participates in and conduct regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances
  • Manages presales opportunities and implementation of the identified projects
  • Develops and manages the implementation of policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy
  • Manage a team of managers and/or individual contributors and ensure performance goals are constantly reviewed and achieved
  • Supports leadership in developing and executing against long-term strategic plans

Requirements

  • Bachelor's degree in business or marketing or a related field
  • Advanced degree such as an MBA is highly advantageous
  • Significantly vast relevant product marketing experience with increasing responsibility of which a significant amount of this experience should include work in an IT services environment, with a successful track record of creating GTM strategies to maintain sustained competitive advantage
  • Significantly vast experience in dealing with complexity at a global level, across multiple channels, across multiple lines of business, with regard to multiple competitors and partners, and broadly with the market as a whole
  • Significantly vast experience in a senior product or solutions marketing leadership role, preferably in a business-to-business company growing revenues
  • Significantly vast experience crafting product marketing solutions to vertical markets
  • Significantly vast experience leading and managing a sales function, preferably within a global technology services organization
  • Significantly vast related corporate, market, and business strategy experience with thorough knowledge of relevant industries
  • Significantly vast management and business experience across functional areas and a proven track record in crafting compelling positioning and thought leadership content
  • Strategic vision and solid execution skills
  • Significantly vast knowledge of the business and products and services offerings
  • Significantly vast knowledge of strategy development, market planning, scenario planning, and market modelling
  • A combination of visionary, strategic, and pragmatic skills, encompassing both strong strategic product marketing abilities and hands-on tactical involvement
  • Ability to develop process and implement go to market strategies through results-oriented integrated marketing programs and promotions
  • Responsive, professional persona
  • establishing relationships through demonstrated ability to build trust
  • Ability to lead and build collaborative teams through strong coaching and mentoring skills with a strong sense of accountability
  • Ability to conduct business with a high level of ethical standards and integrity
  • Demonstrated excellence in strategic and organizational planning, time management, and organizational skills
  • Significantly vast drive for results through solution-oriented decision-making and customer focus
  • Ability to manage expectations of customers with resourcefulness and composure
  • A “can do” solution-oriented and professional demeanor that allows you to respond strategically and thoughtfully while meeting the demands of a fast-paced work environment
  • Patience in driving change and navigating successfully within many functional areas of the business

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