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The Senior Director, Go-to-Market (GTM) is a leadership role, responsible for providing leadership, ideation and metric driven strategic direction for commercialization and go-to-market plans for the assigned portfolio of products, including development of comprehensive launch strategies, campaigns and processes that execute against business goals to effectively reach our target audiences and customer segments. This role collaborates with senior leaders and takes responsibility for creating business value for clients through the company's portfolio and the successful execution of the strategy within their product portfolio or assigned geography. The Senior Director, Go-to-Market (GTM) oversees a sales team and drives a collaborative and innovative team culture focused on strategic and operational excellence.
Job Responsibility:
Provides leadership and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products
Ensures go-to-market strategies for product launches and marketing programs are consistently implemented across customer segments at national, regional, and local levels
Ensures the implementation and execute the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the core GTM team within area of responsibility
Drives the translation of consumer needs into product requirements working with product management and development teams
Acts as the evangelist and subject matter expert on go-to-market strategy and process in support of product launches, including planning and executing core product and new ventures product launches and merger or acquisition integration
Manages customer expectations and coordinates release and installation of marketing and promotional activities at product launch
Enhances product definition and positioning using competitive information, market and product analysis
Drives the execution of the marketing activities for a portfolio of complex products/services through their full life cycle
Develops and implements a process of go-to-market strategy and tactical execution for product launches, in collaboration with various functional areas
Leads complex projects from start to finish, including timeline development, identification of cross-functional dependencies, identification of key milestones and anticipation of challenges
Develops and deploys a GTM framework that provides a commercial blueprint for propositions launches
Drives and facilitates market research approach, methodology and integration of findings into product marketing department driving organization's go-to-market approach
Ensures the identification of opportunities to ensure customer satisfaction and retention levels are maintained at optimum levels
Participates in and conduct regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances
Manages presales opportunities and implementation of the identified projects
Develops and manages the implementation of policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy
Manage a team of managers and/or individual contributors and ensure performance goals are constantly reviewed and achieved
Supports leadership in developing and executing against long-term strategic plans
Requirements:
Bachelor's degree in business or marketing or a related field
Advanced degree such as an MBA is highly advantageous
Significantly vast relevant product marketing experience with increasing responsibility of which a significant amount of this experience should include work in an IT services environment, with a successful track record of creating GTM strategies to maintain sustained competitive advantage
Significantly vast experience in dealing with complexity at a global level, across multiple channels, across multiple lines of business, with regard to multiple competitors and partners, and broadly with the market as a whole
Significantly vast experience in a senior product or solutions marketing leadership role, preferably in a business-to-business company growing revenues
Significantly vast experience crafting product marketing solutions to vertical markets
Significantly vast experience leading and managing a sales function, preferably within a global technology services organization
Significantly vast related corporate, market, and business strategy experience with thorough knowledge of relevant industries
Significantly vast management and business experience across functional areas and a proven track record in crafting compelling positioning and thought leadership content
Strategic vision and solid execution skills
Significantly vast knowledge of the business and products and services offerings
Significantly vast knowledge of strategy development, market planning, scenario planning, and market modelling
A combination of visionary, strategic, and pragmatic skills, encompassing both strong strategic product marketing abilities and hands-on tactical involvement
Ability to develop process and implement go to market strategies through results-oriented integrated marketing programs and promotions
Responsive, professional persona
establishing relationships through demonstrated ability to build trust
Ability to lead and build collaborative teams through strong coaching and mentoring skills with a strong sense of accountability
Ability to conduct business with a high level of ethical standards and integrity
Demonstrated excellence in strategic and organizational planning, time management, and organizational skills
Significantly vast drive for results through solution-oriented decision-making and customer focus
Ability to manage expectations of customers with resourcefulness and composure
A “can do” solution-oriented and professional demeanor that allows you to respond strategically and thoughtfully while meeting the demands of a fast-paced work environment
Patience in driving change and navigating successfully within many functional areas of the business