Senior Director, KAI-9531 US Brand Lead Jobs

Kailera Therapeutics

Location:
United States, Waltham

Category:
-

Contract Type:
Not provided

Salary:

210000.00 - 270000.00 USD / Year

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Job Description:

The KAI-9531 US Brand Lead will create Kailera’s first brand and plan its launch in the highly competitive obesity market. Working in close cross-functional collaboration with Medical Affairs, Market Access, the Product Team and others, the Senior Director will deliver market analysis and brand strategy, lead the development and execution of pre-launch/launch tactics, and over time build a dedicated brand team. The role reports to the Vice President of Global Marketing.

Job Responsibility:

Drive market understanding by conducting deep market analysis to identify customer needs and opportunities
Champion the needs of people with obesity within the broad Kailera organization
Serve as Commercial leader within the KAI-9531 cross-functional project team
Build the brand positioning strategy, maintain its Target Product Profile and secure cross-functional alignment to these strategic beacons
Develop brand identity, differentiation strategy, messaging, target patient and promotional campaign for KAI-9531
Establish our Health Care Professional (HCP) engagement strategy
Design the Consumer strategy of KAI-9531, including prioritizing and implementing direct-to-consumer (DTC) investments, developing our Patient Service offering, leveraging digital health platforms, telehealth, or retail pharmacy channels
Build, manage, and inspire a winning brand team
Design and oversee execution of the annual marketing plan including market research and strategic projects
Over time, on-board our US Launch Team and prepare the launch of KAI-9531
Lead the cross-functional brand team (to be established)
Manage agency/consultancy selection process and oversee their performance

Requirements:

10+ years in pharmaceutical or consumer health brand leadership in the USA
Launch experience in a competitive field and proven ability to identify and capitalize on whitespace opportunities to differentiate and compete successfully
Deep understanding of consumer behavior, segmentation, and activation strategies in healthcare, especially in chronic disease categories, with a track record of successfully engaging consumers.
Demonstrated success in leading brand strategy from pre-launch through lifecycle management in both HCP and consumer-driven markets
Expertise in translating clinical and scientific value propositions into compelling brand narratives that resonate with diverse stakeholders
Stand-out leadership and cross-functional collaboration skills, with the ability to influence and drive strategy across medical affairs, market access, regulatory, and R&D functions
Inspirational leader with experience managing and mentoring high-performing brand teams
Ability to integrate behavioral science, patient insights, and digital engagement into brand strategy

Nice to have:

Experience in obesity, diabetes or related metabolic diseases is strongly preferred
Comfortable operating in a fast-paced, entrepreneurial environment with high ambiguity and strategic complexity
Experience with novel go-to-market models, including omnichannel marketing, influencer partnerships, and branded service ecosystems
International/Global experience
MBA or advanced degree in life sciences, marketing, or related field preferred

What we offer:

Comprehensive health benefits and tax-advantaged savings accounts
Flexible time off, 13 paid holidays, and a companywide year-end shutdown
Monthly wellness stipend
Generous 401(k) match
Disability and life insurance

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Director, KAI-9531 US Brand Lead