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We are seeking a high-impact Commercial Leader to oversee all growth functions, including new-logo acquisition, channel/operator strategy, sales operations, enablement, RFP governance, and sales engineering. This leader will drive predictable revenue growth across SaaS, hardware, and mobile offerings while shaping scalable go-to-market strategies for a parking technology business.
Job Responsibility:
Lead all new-logo acquisition across direct, channel, and operator-driven motions
Develop GTM strategies across product lines (SaaS, hardware, mobile)
Establish territory design, quota planning, and segmentation
Build and scale the channel ecosystem
design partner tiers, incentives, training, and ROE
Drive partner-sourced and partner-influenced revenue
Own pipeline hygiene, stage definitions, forecasting cadence, CRM standards, and dashboards
Implement evidence-based forecasting and qualification frameworks
Manage department budget and ensure ROI through rigorous performance tracking
Define and align on KPIs, pipeline forecasts, and overall progress toward revenue targets
Oversee onboarding, playbooks, certifications, and continuous learning programs
Partner with Product, Marketing, and customer experience to ensure enablement alignment
Manage pre-sales engineering, demo strategy, technical win processes, and RFP support
Define SE capacity models and rules of engagement
Implement RFP playbook, bid/no-bid, compliance matrix, and cross-functional RACI
Ensure adherence to public-sector procurement rules
Hire, coach, and scale an ateam
build a highaccountability, highintegrity culture with clear standards and development paths
Represent the company with executives and Customer Advisory Board
support strategic deals as executive sponsor
Partner with Finance, Product, Marketing, and Operations to align GTM execution with business goals
Requirements:
Bachelor’s degree required
MBA preferred
15+ years progressive commercial leadership across SaaS, hardware, and multi-product GTM
Must have a parking Management background
Success designing differentiated GTM models based on product complexity and sales cycle
Expertise in building scalable SaaS revenue models and optimizing conversion across the entire funnel
Strong understanding of channel, partner, and ecosystem strategies for accelerating ARR growth
Deep experience leading sales ops, enablement, and SE teams
Demonstrated ability to understand parking technology market dynamics, competitive landscapes, pricing trends, and evolving buyer behaviors to shape long term sales strategy
Experience identifying TAM/SAM/SOM and building territory or segment strategies aligned to market opportunity
Skilled at translating company vision into actionable, measurable sales initiatives
Experience leading organizational transformation – new territories, new comp models, new ICP, new GTM structures – preferred
Exceptional ability to assess and upgrade talent
decisive with underperformance
Proven experience in building accountability cultures with clear expectations and inspection
Comfortable engaging with C-suite executives and influencing strategic decisions
Data‑driven decision‑making
Operational excellence and system building capability
Adaptable with a strong bias for action in fast-paced environments
High learning agility
adapts rapidly to evolving markets
Open-minded, collaborative
seeks diverse perspectives
~30–40% travel to customers, partners, and industry events