Senior Director, Growth Job at FreshBooks (Toronto)

Job Description

As the Senior Director of Growth, you are the architect of FreshBooks' integrated acquisition and conversion engine. You will lead a high-scale organization encompassing Performance Marketing, PR, Web Strategy, and Demand Generation to optimize existing channels while aggressively opening new ones. Your mission is to orchestrate a "surround sound" marketing strategy where Paid, Earned, and Influenced channels work in concert to drive user growth. You will own the entire journey from first touchpoint through early lifecycle, ensuring high-volume traffic is successfully activated and converted into long-term customers. This role is a critical succession appointment, leading our largest team portfolio and the future of our acquisition engine.

Job Responsibility

Direct the user growth engine by aligning Performance, PR, and Demand Gen on a singular narrative amplified across SEM, Paid Social, Earned Media, and partnerships
Provide executive vision for global budget allocation, platform architecture, and the conversion-first roadmap for the marketing website
Reduce dependency on traditional channels (SEO/Paid) by building modern Demand Gen functions, utilizing Community, Creators, and Influencers as primary performance levers
Use media relations as a strategic growth lever to build "Social Proof" and SEO domain authority, increasing the effectiveness of Paid and Demand Gen efforts
Own the "Visitor-to-Paid" rate by leading CRO strategy and early lifecycle journeys to ensure users reach their "Aha!" moment quickly
Serve as the primary partner to Product and Product Marketing to bridge the gap between marketing-to-product experiences and multi-product positioning
Own the P&L for the Growth organization, including high-level forecasting and reporting complex multi-channel ROI to the C-Suite and Board

Requirements

12+ years of experience in Growth or Marketing leadership, with a proven track record as a "leader of leaders" managing multi-disciplinary, high-scale teams
Deep experience working across diverse marketing functions with a sophisticated understanding of how PR, Search, and Social fuel one another
A strong preference for candidates who have successfully scaled growth in a DTC environment or a high-growth SaaS ($100M+ ARR) context
A relentless focus on the "leaky bucket" and micro-conversions (Web visit → Trial → Activation → First Invoice → Paid)
Demonstrated ability to open new, non-traditional channels and pivot strategies in response to AI disruption and rising acquisition costs
The ability to manage a diverse spectrum of talent, from technical web developers and media buyers to creative PR specialists
Exceptional ability to translate complex attribution models and multi-channel strategies into actionable insights for executive leadership

Nice to have

Proven success building Creator, Influencer, or Community programs that moved the needle on actual revenue rather than just brand sentiment
Advanced experience using automation and product triggers to drive the "trial-to-paid" transition
Experience stepping into high-impact roles within a structured succession plan, demonstrating immediate strategic value

What we offer

Comprehensive health and wellness benefits
Generous time off including a flexible vacation plan
Retirement savings program or pension plan matched to your local office
Stock options for every full-time employee
Parental leave and new parent support
Annual healthy living credit
Comprehensive medical and dental benefits
Fertility and gender-affirming benefits
Peer Recognition Program
Employee Assistance Program
Headphone credit
Meaningful in-person gatherings
Home office credit
Equity grant
Immediate enrollment in comprehensive benefits program

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Senior Director, Growth

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