Job Description
The Senior Director, Growth & Renewal Marketing is the enterprise leader for an Alight-wide growth lever, accountable for performance marketing strategy, investment, and performance across B2B and B2B2C audiences. As Alight continues to scale and diversify growth across multiple business lines, products, and markets, the ability to drive coordinated, measurable growth across a range of stakeholders has become a critical enterprise differentiator. This role exists to expand and govern the capability as a centralized, performance-driven growth engine across the enterprise, with accountability for enterprise alignment and performance governance across P&L owners. This role directs the enterprise marketing investment pool across Alight with accountability for allocation, optimization, and performance of spend. The Senior Director establishes and enforces ROI thresholds and investment guardrails, with authority to reallocate resources across business units and make enterprise-level tradeoff decisions to maximize growth, efficiency, and IOI performance. This role owns and scales enterprise growth capabilities, including ROI-measured demand generation, omni-channel engagement, lifecycle marketing, and performance media, enabled by AI-driven marketing systems. The Senior Director serves as a key member of the Marketing leadership team, reporting to the CMO, shaping how marketing drives enterprise value while building a high-performing, inclusive, and future-ready organization. This role spans the entirety of the portfolio, leading growth and retention marketing results across all lines of business.
