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The Senior Director of Growth Marketing will own and scale Complex's end-to-end growth engine across e-commerce and marketplace channels. This role blends strategic leadership with hands-on execution, overseeing paid performance, CRM, lifecycle marketing, and experimentation to accelerate customer acquisition, engagement, retention, and revenue growth within the fashion and culture ecosystem.
Job Responsibility:
Define Complex's holistic growth vision and translate it into clear, attainable strategies across acquisition, activation, engagement, reactivation, and retention
Own the optimization of e-commerce and marketplace revenue funnels, driving measurable improvements in conversion, frequency, and lifetime value
Develop and maintain a prioritized roadmap of growth initiatives
Oversee a significant portion of Complex's marketing spend, ensuring efficient budget allocation, ROI discipline, and scalable performance across paid media and lifecycle channels
Lead paid acquisition and CRM strategies
Build and champion a culture of structured experimentation, rapid iteration, and learning across growth initiatives
Define and implement systems to track conversion rates, funnel performance, and growth KPIs across channels
Partner with Data and Engineering to design analytics and monitoring tools
Work closely with Product, Engineering, Data, and Marketing teams to align growth initiatives with platform capabilities and customer experience
Build and maintain strong relationships with new and existing partners, vendors, and platforms that can accelerate growth
Requirements:
8+ years of experience in growth marketing, performance marketing, or lifecycle/CRM roles, with significant leadership experience in e-commerce and/or marketplace businesses
Proven track record of driving measurable growth across acquisition, activation, retention, and revenue at scale
Deep expertise in paid performance marketing (e.g., paid social, search, programmatic, affiliates) and CRM/lifecycle channels (email, SMS, push, personalization)
Strong experience managing and optimizing large, multi-channel marketing budgets with a clear ROI and testing discipline
Demonstrated ability to build, prioritize, and execute a robust experimentation roadmap using data-driven frameworks
Advanced analytical skills with hands-on experience using analytics tools and dashboards to measure funnel performance, conversion, retention, and LTV
Experience partnering cross-functionally with Product, Engineering, and Data teams to influence roadmap decisions and improve customer experience
Ability to translate complex data into clear insights, strategic recommendations, and executive-level narratives
Strong leadership skills with experience building, mentoring, and scaling high-performing growth or performance marketing teams
Excellent communication and collaboration skills, with the ability to align diverse stakeholders around shared growth goals
Nice to have:
Experience in fashion, streetwear, luxury, or culture-driven consumer brands
Marketplace growth experience, including balancing buyer and seller dynamics
Exposure to emerging marketing technologies, platforms, and partners within e-commerce and digital media
What we offer:
Best in class health, dental, and vision insurance
Healthcare FSA
Dependent Care FSA
Commuter Benefits FSA
Short-term/long-term disability and life insurance