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Responsible for shaping and providing Avolta's food, beverage, and consumer packaged goods (CPG) merchandising strategies, with a primary focus on accelerating growth in the respective categories business model. This role drives strategic planning, store standards, fresh product implementation, and strong collaboration with category management and marketing within the Duty Paid/F&B lines of business to elevate consumer engagement and deliver measurable revenue and margin improvements.
Job Responsibility
Provides merchandising strategies, revenue growth opportunities, acceleration of product placement with the intention to maximize revenue growth, suggestions to CORE category management teams for F&B
Leads fresh food innovation and product launches, establishing store standards for fixtures, merchandising, pricing, and product sell-thru to drive food sales as a percentage of total store sales for both F&B and Duty Paid Operations in partnership with category management of ESL
Partners with Category Management & Marketing to develop and ensure execution of innovative storytelling strategies that deepen brand connection and drive incremental sales
Partners with Category Management, Supply Chain, Culinary, Operations, and Finance teams to analyze program performance, challenge status quo, and suggest strategies that maximize revenue and profitability in operations
Establishes and enforces consistent merchandising standards to ensure efficiency and deliver premium customer experience across all locations
Optimizes product placement programs to enhance visibility, accelerate sales growth, to strengthen vendor-supported product placement strategies
Directs planning and execution of seasonal initiatives for Fresh category that create a differentiated and premium retail experience
Supports planning initiatives to category management team pertaining to F&B CORE as well as ESL product lines
Leverages customer insights and analytics to understand shopping behaviors, optimize the customer journey, and provide actionable recommendations through comprehensive performance and financial reporting
Oversees sales and cost-of-sales budgets for Fresh category F&B and Duty Paid, guaranteeing alignment with ROI targets and brand objectives
Identifies new revenue streams, initiatives for Fresh category for F&B and Duty Paid to include but not limited to rebate opportunities alongside Revenue Generation Department within airport F&B initiatives to expand convenience sales and rebate opportunities
Requirements
The combination of education and professional experience must exceed 10 years: In a leadership role: Requires 5 years of experience leading a team of professionals engaged in retail merchandising, CPG, or food service operations
In a technical role: Requires 10 years of experience engaged in retail merchandising, CPG, or food service operations
A bachelor's degree in a program related to the functional area can count for 3 of the ten-year requirement
An MBA or a master's level degree in a program related to the functional area can count for an additional 2 years of the ten-year requirement
In the industry: 5-7 years of Hospitality, F&B and/or Retail experience
Specialized Training: Training that leads to an expert level of retail merchandising strategies, product placement, and consumer packaged goods
Specialized Skillset/Competencies/Traits: Demonstrated experience driving revenue growth and margin improvement in retail or food service operations
Strong vendor relationship management and negotiation skills
Financial acumen including budget management, P&L analysis, and cost-of-sales optimization
Proficiency in consumer insights, data analysis, and using analytics to drive strategic decision-making
Excellent leadership and cross-functional collaboration skills with ability to influence senior leadership
Innovation mindset with ability to identify and implement new revenue opportunities
Advanced business acumen and also has the strategic mindset required to understand the long-term implications of merchandising decisions and to advance the organization's goals
Demonstrated history of anticipating the needs of the business and complex stakeholders
Demonstrated history of creating and maintaining positive work environments through coaching, developing, and leading teams to achieve common goals
Demonstrated experience exhibiting a continuous improvement mindset with the ability to optimize work processes and achieve positive results
What we offer
Health, dental and vision insurance
Generous paid time off (vacation, flex or sick)
Holiday pay
Meal and Transportation Benefits
401(k) retirement plan with company match
Company paid life insurance
Tuition reimbursement
Employee assistance program
Training and exciting career growth opportunities
Referral program – refer a friend and earn a bonus