Senior Director, Event Experience Design & Production Job at Bentley Systems

Job Description

This role owns the end-to-end design of Bentley’s flagship event experiences spanning expo environments, keynote and breakout content, and the connective narrative that brings them together. You will architect how Bentley shows up across the entire attendee journey: from mainstage moments through the show floor and into post-event engagement, ensuring every element is intentional, integrated, and driving business impact. This is a build role. You will establish the frameworks, standards, and operating model for how we design and deliver event experiences globally, initially working through agency partners and evolving into a scaled internal capability over time.

Job Responsibility

Define the end-to-end attendee journey, ensuring a cohesive narrative across expo, content, and digital touchpoints
Lead expo environment strategy, including zoning, storytelling, wayfinding, and integration of product and industry narratives
Translate complex platform and infrastructure stories into clear, physical, and immersive experiences
Ensure consistency and connection across all experience layers from show floor to stage to supporting content
Use AI to analyze prior year registration and session attendance data to inform zone design and narrative sequencing
Prototype attendee journey maps by persona before physical commitments are made
Architect mainstage and breakout content frameworks that elevate clarity, engagement, and audience flow
Partner with Product, Brand, Sales Enablement, and Marketing to translate strategy into compelling stage narratives
Synthesize speaker research, prior talks, and industry context into preparation briefs
Identify content gaps across the session schedule by audience segment or product story
Score and filter breakout session abstracts against defined criteria at scale
Establish scalable content standards and repeatable formats across flagship and global events
Guide executive storytelling, speaker preparation, and overall narrative cohesion
Own end-to-end production operations across mainstage, breakouts, and supporting environments
Lead rehearsal strategy, show calling, AV, and live execution across complex, high-stakes events
Generate production playbooks and run-of-show documentation from standardized templates
Flag scheduling conflicts, transition risks, and resource overlaps across multi-stage events
Direct and manage agency partners as an extension of the team, ensuring quality, consistency, and accountability
Establish the experience design and production operating model for Bentley events globally
Define roles, workflows, and collaboration models across Events, Brand, Product, and Field Marketing
Apply enterprise-grade AI tooling with appropriate data governance and security guardrails across the event lifecycle to improve speed, quality, and strategic impact
Use cases include attendee journey research and persona development, speaker briefing preparation, content gap analysis, abstract scoring, production playbook generation, post-event feedback synthesis, and experience effectiveness reporting
Build and scale a high-performing internal team over time, starting with a lean structure supported by agencies
Act as the single point of integration across internal stakeholders and external partners
Partner with Sales, Product, and Customer & Community Marketing to ensure experiences drive pipeline, adoption, and engagement
Integrate customer voices and industry stories across the event experience (stage, expo, and content)
Design experiences that extend beyond the event, supporting post-event follow-up and conversion
Process post-event attendee feedback at scale to surface themes and experience gaps
Synthesize session engagement, survey sentiment, and pipeline data into experience effectiveness reporting
Segment post-event leads by attendee behavior to enable more targeted follow-up outreach
Define and track experience effectiveness, using both qualitative and quantitative inputs to continuously improve
Requires sitting or standing at will while performing work on a computer (or any other physical requirements)

Requirements

10–15+ years of experience leading experience design, content strategy, and/or production for large-scale B2B events
Proven experience owning both expo environments and mainstage content strategy as part of a unified experience
Deep expertise in live production and staging, including high-stakes keynote environments
Experience building frameworks, playbooks, and operating models across matrixed organizations
Strong executive presence with the ability to translate vision into execution and influence senior stakeholders
Demonstrated ability to lead through influence and collaboration, not just direct authority
Experience managing and directing agencies and external partners at a high level
A track record of delivering experiences that drive measurable business outcomes, not just attendance
Comfort operating in a build phase environment with evolving structure and high expectations

What we offer

A great Team and culture
An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
An attractive salary and benefits package
A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups
A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world

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Senior Director, Event Experience Design & Production

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