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Senior Director, Earned Media

United States, Denver 130000.00 - 180000.00 USD / Year · Job Posted March 19, 2026
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Job Description

Backbone is seeking a strategic, entrepreneurial leader to evolve and steer our earned media practice into its next chapter. This is not a traditional PR leadership role. The Sr. Director of Earned Media will lead and grow Backbone's earned media practice, strengthening integration across PR, affiliate and social, while driving strategy and business impact for clients. This is a builder role focused on transformation, not maintenance.

Job Responsibility

  • Serve as a senior strategic lead for earned media efforts across social media, affiliate and PR services
  • Clarify and articulate Backbone's POV on modern earned media
  • Lead narrative architecture and positioning work for clients
  • Develop integrated earned programs rooted in cultural relevance and business outcomes
  • Redesign and strengthen integrated offerings across PR, social, creator/influencer and affiliate
  • Drive revenue growth through new business initiatives and expanded client engagements through organic growth
  • Increase earned media pitch competitiveness and improve win rates
  • Build market authority and competitive differentiation through thought leadership
  • Elevate team performance, standards and strategic rigor
  • Collaborate cross-functionally with paid media, analytics and other teams
  • Mentor and develop earned media strategists, managers and coordinators
  • Represent Backbone and clients in press and industry events

Requirements

  • Deep experience and fluency with social media and cultural relevancy
  • Bachelor's degree in communications, marketing, journalism, business or a related field
  • Minimum 10 years of working experience, including in an agency setting
  • Proven track record leading social media strategy, pitches and driving business impact
  • Experience growing and mentoring teams
  • Live in Denver, committing to work 2+ days/week in office

Nice to have

  • Experience building and growing the strategic footprint of earned media offerings within an agency
  • Hands-on experience with affiliate networks, influencer ecosystems and earned-driven commerce models
  • Familiarity with Muck Rack, CreatorIQ, Sprinklr, Impact/Avantlink, analytics tools, media monitoring platforms and other industry tools

What we offer

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401 (k) match
  • Wellness benefit
  • Home office stipend
  • Professional development/education assistance
  • Paid volunteer hours
  • Parental leave
  • Flexible schedule
  • Company-wide offsites
  • Remote/hybrid workplace
  • Flex time
  • powder days
  • wellness incentives
  • flexible work arrangements
  • team hikes
  • floats
  • runs and playtime

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