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The Senior Director, DSP Commercial Partnerships will lead the strategy, development, and growth of commercial relationships across key DSP, agency, platform, and enterprise demand partners. This role sits at the intersection of partnerships, sales, and revenue, serving as the bridge between DSP account strategy and Demand Sales execution. As a senior leader and player-coach, you will directly influence revenue outcomes while building scalable go-to-market motions, commercial playbooks, and strong cross-functional alignment across Supply, Product, Sales, Partnerships, and Sales Enablement.
Job Responsibility:
Lead the commercial strategy for DSP partnerships, aligned to revenue goals and product priorities
Serve as the executive relationship owner for strategic enterprise DSPs, driving joint growth initiatives
Identify new partnership opportunities, commercial packaging strategies, and innovation pilots
Translate SSP product capabilities into DSP-aligned value propositions
Partner closely with DSP Account teams to ensure strong execution, campaign health, and scalable revenue growth
Establish repeatable workflows and communication frameworks to drive cross-functional alignment
Build and deliver go-to-market playbooks, commercial materials, and training programs
Lead internal and external education on DSP deal strategy, platform capabilities, pricing models, and negotiation frameworks
Partner with Sales Enablement to scale best practices across regions, verticals, and partner segments
Build, manage, and streamline processes to developing partners and playbooks internally and externally
Act as a hands-on leader on key strategic accounts while elevating team performance
Set clear KPIs and drive execution against commercial objectives
Requirements:
7+ years of experience in programmatic advertising, DSP/SSP commercial strategy, platform partnerships, or enterprise sales leadership
Deep knowledge of the programmatic ecosystem, including DSPs, SSPs, agencies, and major demand platforms
Proven track record of driving revenue through partnerships in matrixed environments
Strong executive communication, storytelling, and negotiation skills
Experience leading teams with a player-coach mindset
Entrepreneurial, builder mentality with comfort in fast-paced, evolving environments