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The Senior Director, Digital Data Products leads Marriott’s digital data strategy, enabling data-driven optimization of guest-facing and internal digital experiences. This role oversees experimentation platforms, digital product analytics, and in-property digital touchpoints to ensure seamless, personalized, and efficient interactions across booking engines, loyalty platforms, kiosks, and signage. As a senior leader within the Enterprise Data, Analytics & AI organization, this position partners closely with digital product teams to embed analytics and experimentation into the digital ecosystem. Through strategic vision and cross-functional collaboration, the Senior Director drives innovation in digital data capabilities, fosters continuous improvement, and ensures Marriott’s digital experiences deliver measurable engagement and operational impact.
Job Responsibility:
Define and execute the strategy for digital data products supporting guest and associate experiences
Oversee digital experimentation platforms to enable A/B testing and pilot programs
Partner with digital product teams to embed analytics into booking engines, loyalty platforms, and other tools
Support in-property digital touchpoints such as kiosks and signage with data insights and performance tracking
Align digital data capabilities with business and technology strategies to drive engagement and efficiency
Collaborate across domains to ensure digital data products support personalization and operational goals
Define and track performance metrics including user engagement, conversion rates, and operational impact
Prioritize investments and roadmap initiatives in partnership with digital and technology stakeholders
Mentor and develop a high-performing team focused on digital data innovation and enablement
Requirements:
10+ years of experience in digital product, data, or analytics leadership
Bachelor’s degree required, preferably in a quantitative or technology-related discipline
advanced degree preferred
Proven success in enabling data-driven digital experiences and experimentation
Deep understanding of digital product ecosystems, including booking engines and loyalty platforms
Experience with A/B testing platforms, user journey analytics, and in-property digital tools
Strong command of data-driven decision-making and product lifecycle management
Demonstrated ability to align digital data capabilities with strategic business goals
Exceptional stakeholder engagement and cross-functional collaboration skills
Inspirational leader with a track record of fostering innovation and continuous improvement