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Senior Director, Digital Analytics Strategy

United States · Job Posted December 14, 2025
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Job Description

The Senior Director, Digital Analytics Strategy will be part of the Customer Data Platform (CDP), CX, and Analytics practice here at Zion & Zion. Our clients include national and global companies for which we provide a broad array of services, brining to bear our wealth of subject matter experts.

Job Responsibility

  • Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
  • Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
  • Lead technology & strategy solution engagements across multi-functional workstreams
  • customer data platform (CDP), data onboarding and activation, and analytics
  • Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
  • Provide expert consulting services and thought leadership to clients and potential clients
  • Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
  • Serve as client’s digital marketing ecosystem subject matter expert
  • Manage and own multiple client relationships, serving as the subject matter expert for analytics
  • Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines
  • Train clients on how to access and leverage their data to make informed decision

Requirements

  • 9+ years of hands-on experience in analytics strategy and execution
  • 3+ years’ experience working at a digital agency or ad agency
  • A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
  • Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
  • Ability to communicate with technical resources
  • Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
  • Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
  • Customer use case knowledge to proactively identify growth opportunities
  • A solid understanding of marketing technologies
  • In-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations
  • Expert-level knowledge of a wide variety of marketing technology platforms, with an emphasis on CDP

Nice to have

  • Experience planning and conducting A/B tests and interpreting experiment results using platforms such as Optimizely, Google Optimize, AB Tasty, VWO, or similar
  • Experience implementing analytics for native mobile apps and/or offline applications
  • Experience with heat-mapping and/or session recording platforms such as Hotjar, FullStory, or similar
  • Experience with analytics for data-driven personalization use cases

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