CrawlJobs Logo

Senior Director, Digital Analytics Strategy

zionandzion.com Logo

Zion & Zion

Location Icon

Location:
United States

Category Icon
Category:
IT - Software Development

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

The Senior Director, Digital Analytics Strategy will be part of the Customer Data Platform (CDP), CX, and Analytics practice here at Zion & Zion. Our clients include national and global companies for which we provide a broad array of services, brining to bear our wealth of subject matter experts.

Job Responsibility:

  • Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
  • Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
  • Lead technology & strategy solution engagements across multi-functional workstreams
  • customer data platform (CDP), data onboarding and activation, and analytics
  • Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
  • Provide expert consulting services and thought leadership to clients and potential clients
  • Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
  • Serve as client’s digital marketing ecosystem subject matter expert
  • Manage and own multiple client relationships, serving as the subject matter expert for analytics
  • Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines
  • Train clients on how to access and leverage their data to make informed decision

Requirements:

  • 9+ years of hands-on experience in analytics strategy and execution
  • 3+ years’ experience working at a digital agency or ad agency
  • A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
  • Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
  • Ability to communicate with technical resources
  • Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
  • Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
  • Customer use case knowledge to proactively identify growth opportunities
  • A solid understanding of marketing technologies
  • In-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations
  • Expert-level knowledge of a wide variety of marketing technology platforms, with an emphasis on CDP

Nice to have:

  • Experience planning and conducting A/B tests and interpreting experiment results using platforms such as Optimizely, Google Optimize, AB Tasty, VWO, or similar
  • Experience implementing analytics for native mobile apps and/or offline applications
  • Experience with heat-mapping and/or session recording platforms such as Hotjar, FullStory, or similar
  • Experience with analytics for data-driven personalization use cases

Additional Information:

Job Posted:
December 14, 2025

Work Type:
Remote work
Icon
View All Jobs In This Company
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Director, Digital Analytics Strategy

FLEX Senior Director, Partner Campaign Reporting Strategy

As a FLEX Senior Director, Partner Campaign Reporting Strategy, you will play a ...
Location
Location
United States , Bethesda, MD
Salary
Salary:
70.67 - 109.09 USD / Hour
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field
  • Ten or more years of experience in digital media or other digital business with a strong analytical background and experience
  • Strong knowledge of media channels, marketing technology, marketing operations, audience segmentation, and customer data strategies
  • Strong understanding of measurement and analytics across digital marketing and media channels, including reporting frameworks and analytical models
  • Understanding of core measurement science concepts: experimentation and measurement frameworks (A/B testing, matched market, MMM, etc.), statistical sampling techniques and hypothesis testing, power analysis, synthetic control
  • Strong technical and analytical foundation, with experience in data-driven decision-making and marketing analytics
  • Proven success in leading people teams, as well as running sophisticated business processes in a fast-paced environment across multiple internal teams
  • Proven experience presenting analytical insights and answering all technical/data questions for both technical and non-technical stakeholders
  • Strong strategic and critical thinking skills
  • strong bias toward data-based decision-making with the ability to break down complex problems and formulate plans
Job Responsibility
Job Responsibility
  • Oversee the strategy and execution of partner-facing measurement and reporting initiatives, including defining key KPIs, designing reporting dashboards, and managing a team of Partner Campaign Reporting specialists
  • Translate campaign and performance data into clear insights and actionable recommendations for advertising partners
  • Partner effectively with the Sales & Partnerships team to ensure business needs around measurement and reporting are captured and reflected in standardized measurement and reporting templates
  • Work cross-functionally with internal teams to document and communicate capabilities, oversee and deliver customized reporting solutions, and prioritize analytics requests
  • Validate all measurement and campaign performance across Marriott’s advertisers
  • Collaborate with Data Scientists and Engineers to design and build new analytical models, measurement pipelines, and visualization dashboards and tools
  • Leverage a data-driven approach to evaluate optimization opportunities on reporting capabilities / tools
What we offer
What we offer
  • Coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts
  • Fulltime
Read More
Arrow Right
New

Senior Art Director or Senior Copywriter

This is an Experienced/Senior-Level role at Taylor. With limited direction and g...
Location
Location
United States , New York City
Salary
Salary:
100000.00 - 120000.00 USD / Year
taylorstrategy.com Logo
Taylor
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in a related field and/or equivalent education and work experience
  • 5-7 years’ work experience as a creative in PR, Advertising, or Digital/Social Marketing
  • A conceptual thinker with an exceptional portfolio of work that is fresh, on trend, and demonstrates your strong pulse on culture, consumers, and media
  • Experience working across a wide range of media, with an emphasis on integrated programs across digital/social, video, print, and event/experiential
  • Team player who enjoys working with and helping others in a collaborative environment
  • Must reside in the New York Metro area and be able to commute to our Manhattan office as needed
Job Responsibility
Job Responsibility
  • Use strong understanding of client’s business, brand, industry, and target consumers to develop integrated, multi-channel campaigns that meet client business needs and generate measurable results
  • Remain current on marketing, design, technology, language, and cultural trends, and infuses this knowledge into all creative work
  • Begin to participate in the strategic account planning process, including reviewing past results and applying learnings
  • Collaborate effectively with Account and Strategy teams to provide ongoing creative counsel to mid-level clients, bringing unconventional thinking and innovation to the work
  • Write, present, and communicate in a polished, articulate and persuasive manner across all mediums, internally and externally
  • Listen well, building and maintaining relationships internally and externally through respect, responsiveness, and open dialogue
  • Demonstrate a strong understanding of the agency's business model, structure, and offerings and how they come together in service of a client partner's business needs
  • Effectively manage internal and client communications, including selling in creative ideas, setting appropriate expectations, and responding to questions or concerns
  • Demonstrate skill in leading meetings and delivering formal presentations (client and internal)
  • Contribute positively to Taylor's brand presence by engaging in social channels, thought leadership pieces, case studies, and other content and communications
  • Fulltime
Read More
Arrow Right

Director, Media Analytics & Customer Success

In this role, you will lead strategic initiatives that drive client success by c...
Location
Location
United States , Pearl River
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A minimum of 7 years of experience in marketing analytics, with expertise in digital media, television, and online video
  • Proven ability to provide strategic guidance to clients through measurement and testing tactics
  • Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel
  • Exceptional communication skills, capable of translating technical data into clear insights for non-technical audiences
  • Experience in agency settings is preferred, though candidates with client or consultancy backgrounds will also be considered
  • Resourceful and adaptable, with the ability to uncover insights even when data availability is limited
  • Educational background in a statistical or analytical field is preferred
  • a graduate degree is highly advantageous
  • Demonstrated leadership skills, including experience managing and mentoring teams
Job Responsibility
Job Responsibility
  • Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns
  • Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders
  • Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement
  • Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights
  • Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies
  • Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results
  • Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs
  • Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives
  • Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • eligibility to enroll in company 401(k) plan
  • Fulltime
Read More
Arrow Right
New

Senior Digital Media Planner

As a Senior Digital Media Planner, you will be responsible for creating the digi...
Location
Location
Japan , Tokyo
Salary
Salary:
Not provided
mindshareworld.com Logo
Mindshare Worldwide
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in a digital media function
  • Experience in advertising, public relations/communications, marketing or any similar field
  • Strong English verbal and written communication skills as advantage
  • MS Office Skills (Excel and PowerPoint)
  • Strong analytical and numerical skills
  • Client servicing skills
  • Has a good grasp of the Japanese digital media landscape
  • capable of using media tools
  • Strong project management skills – ability to manage multiple projects and accounts
  • Can work with minimal supervision
Job Responsibility
Job Responsibility
  • Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)
  • Manage and engage with client counterparts and internal account teams for key account assignments
  • Negotiate with media publishers
  • Identify and propose innovative digital media solutions to clients
  • Do campaign implementation (collaboration with ad operations team), optimization and reporting
  • Participate in new business pitches, etc.
  • Provide assistance to Media Planning Director for business development of key agency accounts
What we offer
What we offer
  • Competitive medical, group retirement plans, vision, and dental insurance
  • Significant paid time off
  • Preferential partner discounts
  • Employee mental health awareness days
  • Access to global WPP Media & WPP networks
  • Employee resource groups
  • In-office events
  • Fulltime
Read More
Arrow Right
New

Director of Digital and AI Search

Quantum Metric is redefining digital experience analytics in the era of AI – and...
Location
Location
United States
Salary
Salary:
150000.00 - 170000.00 USD / Year
quantummetric.com Logo
Quantum Metric
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in digital marketing, including deep SEO expertise and hands-on leadership of paid media programs
  • Proven success managing and optimizing agency partnerships, with a focus on collaboration, accountability, and performance
  • Strong experience with digital analytics and optimization platforms, including web analytics and A/B testing tools (e.g., Quantum Metric, GA4, Adobe Analytics, Kameleoon, Optimizely, Profound)
  • Demonstrated success in enterprise B2B SaaS or similarly complex digital buying environments
  • Proven ability to translate insights into action and report performance metrics in ways that inspire clarity and confidence
  • Experience leading and developing small teams
  • strong people-management and mentorship skills
  • Passion for SaaS, AI-driven innovation, and pushing the boundaries of what digital marketing can achieve
  • Travel: 1-2 times per year
Job Responsibility
Job Responsibility
  • Lead Quantum Metric’s digital performance strategy across paid search, paid social, SEO, and CRO – driving measurable growth, efficiency, and impact across the funnel
  • Own and evolve our AI Search strategy, advancing visibility across emerging surfaces like generative search, AI overviews, and LLM citations
  • Drive continuous experimentation and optimization, owning both our A/B testing platform and the frameworks that power our digital growth
  • Own Quantum Metric (our digital analytics platform) for web performance tracking, analysis, and insight generation across the full digital ecosystem
  • Manage relationships with digital agency partners, setting clear goals, fostering accountability, and driving a performance-oriented, collaborative dynamic
  • Partner closely with the Campaigns team and our Senior Manager of Web & ABM Experiences to connect top-of-funnel acquisition with conversion and pipeline outcomes
  • Report out performance insights that are clear, actionable, and tailored for audiences ranging from peers to executives
  • Collaborate cross-functionally with analytics, operations, and sales teams to ensure digital programs ladder to pipeline goals and revenue outcomes
  • Lead, mentor, and grow a small but high-performing digital team (starting with one direct report), fostering curiosity, accountability, and innovation
What we offer
What we offer
  • Medical, Dental, Vision Insurance (99% Medical base plan paid by the Company)
  • FSA, DCFSA, and HSA accounts
  • Employee Assistance Programs (EAP)
  • Telehealth options
  • Voluntary Life & AD&D, STD, LTD, Critical Illness and Accident
  • Healthy Rewards – Discount Programs
  • Discounts on Pet Insurance
  • 401k (with employer match) and Options / Equity
  • 13 company holidays
  • Unlimited Paid Time Off
  • Fulltime
Read More
Arrow Right

Group Director, Integrated Media Strategy

The Group Director, Integrated Media Strategy at Modifly is a senior leader and ...
Location
Location
United States , Chicago, IL; Dallas, TX; Cincinnati, OH; San Diego, CA; Minneapolis, MN; Bentonville, AR
Salary
Salary:
150000.00 - 180000.00 USD / Year
courtavenue.com Logo
CourtAvenue
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years in paid media with demonstrated success in omni-channel campaign leadership (enterprise-level experience strongly preferred)
  • 5+ years in people management, with a track record of scaling high-performing teams
  • Deep expertise across paid search, paid social, programmatic, video, retail/e-commerce media, and emerging platforms
  • Proven ability to connect performance data, creative assets, and media strategy into business-impact storytelling
  • Strong financial and strategic acumen: able to manage budgets, forecast impact, and translate numbers into client-ready insights
  • Exceptional executive communication and presentation skills—able to simplify complexity and inspire confidence in senior stakeholders
  • Adept at managing multiple complex accounts and balancing hands-on detail with strategic oversight
  • Curious, adaptable, and passionate about continuous learning in a rapidly evolving industry
Job Responsibility
Job Responsibility
  • Lead, mentor, and inspire a team of media professionals
  • build an accountable, high-performing culture
  • Act as a trusted escalation point for strategy, client, or delivery challenges
  • Own staffing and resource planning across assigned accounts, aligning people, workload, and revenue goals
  • Champion cross-department collaboration, ensuring seamless integration between media, creative, analytics, and client service
  • Drive select departmental initiatives that scale Modifly’s media practice and future-proof capabilities, working closely with Executive Director, Media
  • Architect omni-channel paid media strategies across search, social, programmatic, retail, video, display, and emerging platforms
  • Stay hands-on in guiding campaign structure, optimizations, and platform best practices to ensure strategies perform
  • Bridge media, data, and creative by partnering with analytics and creative teams to test, measure, and scale what works
  • Translate complex performance data into clear, compelling stories and actionable strategies for senior-level clients
  • Fulltime
Read More
Arrow Right
New

Digital Account Director – Ecommerce & Retail

As a Digital Account Director, you will serve as a strategic business partner an...
Location
Location
United States
Salary
Salary:
102000.00 - 135000.00 USD / Year
wpromote.com Logo
Wpromote
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-7 years of experience in digital marketing or client management across key channels (paid media, SEO, social, email, content)
  • Proven experience developing and executing integrated marketing strategies that drive measurable growth and business outcomes
  • Strong analytical and strategic marketing skills (competitive analysis, market trends, audience insights, etc.)
  • Experience managing and growing enterprise-level client relationships
  • Excellent communication and presentation skills, with the ability to influence senior-level stakeholders
  • A collaborative, entrepreneurial mindset and a passion for innovation
  • Demonstrated leadership experience managing teams and fostering professional growth
  • An energetic attitude and be passionate about your career
  • Bachelor’s degree in Marketing, Communications, Business, or a related field
Job Responsibility
Job Responsibility
  • Leading client partnerships as the primary relationship owner and strategic advisor, ensuring alignment between client objectives and agency strategy
  • Driving client and agency growth by proactively identifying opportunities to expand engagements and introduce new solutions
  • Developing a deep understanding of each client’s business model, industry landscape, and competitive position to guide marketing strategy and innovation
  • Partnering with internal channel experts to craft integrated, multi-channel marketing plans that drive measurable business outcomes across paid media, SEO, email, social, and emerging platforms
  • Translating performance data and insights into clear, actionable recommendations that influence client decision-making and strategic direction
  • Overseeing account performance, profitability, and forecasting, ensuring projects are delivered on time, on budget, and above expectations
  • Leading and mentoring cross-functional teams to foster collaboration, accountability, and strategic thinking
  • Managing the full client lifecycle, including statements of work, renewals, and change orders
  • Leading strategic discussions in client meetings, including business reviews, campaign planning sessions, and executive presentations
  • Acting as quality control for all deliverables to ensure strategic consistency and excellence
What we offer
What we offer
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more
  • Fulltime
Read More
Arrow Right
New

Director of Digital Demand

We are seeking a future-focused, hands-on Director of Digital Demand based in In...
Location
Location
India
Salary
Salary:
Not provided
egnyte.com Logo
Egnyte
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 15+ years in B2B SaaS digital marketing
  • 3+ years in a Director or senior leadership role
  • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs
  • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization
  • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking
  • Experience building and scaling AI-enhanced campaigns or tools into workflows
Job Responsibility
Job Responsibility
  • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets
  • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization
  • Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage
  • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline
  • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement
  • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes
  • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging
  • Lead ethical first-party data strategy to enable privacy-first personalization across channels
  • Lead quarterly and semi-annual planning for all digital demand channels
  • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact
What we offer
What we offer
  • Competitive salaries
  • Medical insurance and healthcare benefits for you and your family
  • Fully paid premiums for life insurance
  • Flexible hours and PTO
  • Mental wellness platform subscription
  • Gym reimbursement
  • Childcare reimbursement
  • Group term life insurance
Read More
Arrow Right
Welcome to CrawlJobs.com –
Your Global Job Discovery Platform
At CrawlJobs.com, we simplify finding your next career opportunity by bringing job listings directly to you from all corners of the web. Using cutting-edge AI and web-crawling technologies, we gather and curate job offers from various sources across the globe, ensuring you have access to the most up-to-date job listings in one place.
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Australia Jobs Canada Jobs Poland Jobs Ireland Jobs Spain Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
© 2025 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy