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As a senior leader of the marketing team, reporting to the VP of Marketing & GTM, you will lead our strategy to turn customers into advocates by encouraging customer interaction, collaboration, and advocacy. You will impact the business by creating an engaged, loyal customer base.
Job Responsibility
Create and execute a customer advocacy strategy that delivers meaningful customer experiences and fosters brand loyalty, turning customers into advocates
Own the strategy for increasing customer engagement, retention, loyalty, upsell and cross-sell through targeted campaigns, advocacy programs, and cross-functional collaboration with sales, product, and customer success teams
Strategically grow the customer community to engage and nurture customers at various stages in their journey, enabling them to realize better security outcomes
Build, mentor, and manage a high-performing team, fostering a culture that leads with empathy and puts customers first
Gather and analyze customer feedback, usage data, and market trends to inform strategy and optimize performance
Requirements
10+ years of progressive experience in marketing with a focus on intentional customer engagement