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Reporting to the Vice President, Global Marketing, this newly established role will collaborate closely with all key commercialization functions to shape and execute the go-to-market strategy for the launch of a rare disease therapy targeting atopic keratoconjunctivitis (AKC). This individual will serve as the commercial lead on the Core Program Team, driving critical commercial deliverables and strategic input to support both the design and execution of the registrational clinical program and global launch readiness. Key responsibilities include shaping early commercial strategy through insights on patient segmentation, competitive differentiation, and value proposition development—ensuring optimal market access, adoption, and commercial success downstream.
Job Responsibility:
Establishing and expanding the therapeutic market for patients affected by AKC and the eyecare professionals who treat them, while defining the evolving landscape of treatment options
Developing and supporting education efforts related to the company, disease, mechanism of action, and other key subjects
Leading prelaunch planning and execution, including establishing a cross-functional team and driving plan development
Identifying and coordinating participation in industry events including scientific and medical meetings
Supporting cross-functional effort to develop scientific communications platform for the drug and AKC
Building brand identity in concert with branding agency and internal cross-functional team
Partner closely with Market Access to define value proposition and ensure optimal reimbursement and payer coverage
Creating and building effective TPP plans
Experience taking a product all the way through commercialization to launch of product
Driving integrated strategic and tactical plans for key customer/stakeholder segments to prepare for and support successful product launch
Leading development of healthcare provider campaign, Omni channel efforts, and specific communication tools
inclusive of defining data requirements
Experience leveraging digital and AI technologies to maximize efficiencies of marketing activities, campaigns, etc.
Overseeing primary and secondary market research efforts (qual and quant, multiple formats) to ensure data-informed decision making around brand strategy and tactics
Establishing, deepen, and maintain customer and KOL relationships in partnership with CMO, clinical operations, medical affairs / strategic customer engagement groups
Experience leading and developing teams
Serving as a comprehensive resource for senior management with respect to AKC
Collaborating with Market Access, Medical Affairs, Clinical, R&D, Technical Operations
Traveling 30% (or more on occasion) of your time
Requirements:
Thrives in a dynamic, fast-paced, team-oriented, and collaborative environment
Excited to deliver a new therapeutic option
Looking for an opportunity to direct and work across functions
A brand strategist and execution machine with (ideally ophthalmology or rare disease) experience
Talent for building high-performing teams
10 years of experience with product commercialization
At least 8 years’ experience with pharmaceutical/biotech marketing
A divergent thinker interested in challenging the status quo
Demonstrated fluency with product launches, particularly rare disease or ophthalmology programs
Relevant professional experience in operating companies in the biopharmaceutical industry which may include marketing, sales, strategic marketing
Prior experience in ophthalmology or rare disease therapeutic area is strongly preferred
Strong written and oral communication skills
Ability to articulate commercial position in a cross-functional setting
Ability to work collaboratively with others across all functions and levels within the organization
Excellent organizational skills and comfort with multi-tasking in a fast-paced environment with changing priorities
Nice to have:
Market access experience
Ophthalmology experience
Rare disease experience
What we offer:
Comprehensive medical benefits
Generous vacation / holiday time off
Competitive 401(K) matching
Bay Area office with great views, located in vibrant downtown San Mateo and within walking distance to restaurants, coffee shops, and the Cal Train
A super cool team who’s excited to transform lives through innovative therapies
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