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The Senior Director, Commercial Brand Performance drives cross-functional efforts to maximize Topline performance across Marriott International’s portfolio of new and emerging brands, with an initial focus on Midscale and Outdoor Collection brands. This role is critical in shaping and evolving commercial strategies, accelerating revenue through innovative and existing approaches, and ensuring seamless integration of new brands. This role will have responsibility to deliver Commercial Performance through ongoing management and driving cross functional efforts across all Commercial areas (Group & Transient) within the US & Canada and HQ teams.
Job Responsibility:
Lead cross-functional integration of new and emerging brands, especially midscale and outdoor collection brands ensuring seamless onboarding and activation
Drive revenue and financial performance by setting and executing strategies in partnership with discipline leaders
Commercial Integration: “Turn on” new brands in all competing booking environments, enable OTA participation, and optimize pricing for intermediaries and consortia
Activate and optimize account-based sales channels for new brands, ensuring systems and processes support lead generation and conversion
Develop and implement portfolio positioning and growth strategies to maximize market penetration and profitability
Champion transformation and change efforts to support performance and strategic initiatives across the portfolio
Build and maintain strong relationships with owners, partners, and key stakeholders to support business goals and performance expectations
Monitor and analyze performance metrics, financial statements, and market trends to inform strategy and drive continuous improvement
Communicate strategy updates and business goals effectively to discipline leaders and teams, ensuring alignment and engagement
Drive accountability: Report performance milestones, monitor progress on actions, and escalate support needs as required
Leverage external experience and insights from midscale, outdoor collection brands, or comparable brand environments to drive innovation and best practices across the portfolio
Prepare topline materials for owner/stakeholder conversations, partnering with respective disciplines as appropriate
Requirements:
Bachelor’s Degree required
advanced degree in Business or related area preferred
10+ years’ experience in the hospitality industry, demonstrating progressive career growth and exceptional performance
Previous hotel industry experience required
External experience in multiple revenue streams and portfolio offerings, with a strong preference for midscale, outdoor collection brands, or similar brands preferably
Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
Experience evaluating business trends and successfully implementing programs and strategies to enhance multi-unit business performance, with ability to solve problems quickly, think strategically, and use data to drive decisions
Proven experience as driven cross-functional leader and change agent
What we offer:
401(k) plan
stock purchase plan
discounts at Marriott properties
commuter benefits
employee assistance plan
childcare discounts
coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave
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