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The GPL (Tools) Manager is the single-threaded Microsoft Advertising business owner for TrueCRM and adjacent seller tooling. This leader stands up and runs the Group Product Lead (GPL) pod, a founding team of single-threaded owners across the seller value journey, turning validated field problems into prioritized product work, owning go-to-market and landing, and being accountable for the measured business outcome. The role exists to close four gaps in how CRM capability reaches sellers today: problem validation, prioritization, rollout and landing, and outcome measurement.
Job Responsibility
Own the outcome end to end. Be accountable for the business result of TrueCRM and seller-tooling capabilities — not just features shipped, but the workflow improving and the target business metric moving.
Lead and grow the GPL pod. Manage 5–7 single-threaded domain owners spanning Planning & Book Management, Acquisition & Onboarding, Pipeline & Opportunities, Monetization & Deal Economics, Insights & Reporting, and Engagement & Support
keep every owner LOB-agnostic (Search / DNV / Gaming) and a segment POC (SMB / Managed / D&E).
Run a problem-first operating model. Drive validation and prioritization so product work is traceable to ranked, field-evidenced problems rather than single loud asks
uphold the brief and intake quality bar.
Own landing and the build/run boundary. Plan landing with Enablement, PMM, FSE and Support from day one
define and document the handoff that rolls steady-state operation back to Enablement while GPL retains the outcome relationship.
Define and run measurement. Establish the metrics tree and north star (validation, prioritization, landing, outcome), set per-domain baselines and targets, and run the monthly metrics review.
Set the operating rhythm. Establish lightweight, high-quality cadences and a decision log as the single source of truth
partner across Product/Eng, GTA and Finance for a finance-proof headcount and capability plan.
Requirements
Bachelor's Degree in Business, Operations, Finance, or related field AND 8+ years experience in program management, process management, or process improvement OR equivalent experience
6+ years management (e.g., people, project, process, vendor, change) experience.
Master's Degree in Business, Operations, Finance, or related field AND 12+ years experience program management, process management, or process improvement OR Bachelor's Degree in Business, Operations, Finance, or related field AND 15+ years experience in program management , process management, or process improvement OR equivalent experience.
8+ years people management experience.
10+ years in product management, business program management, or seller-tooling/CRM platform leadership, including managing teams or single-threaded owners.
Proven track record turning ambiguous, cross-functional problems into prioritized roadmaps with measured business outcomes.
Deep fluency across CRM / seller-workflow domains (planning, pipeline, monetization, insights, engagement) and the ability to stay broad while going deep in one area.
Solid cross-org leadership: Product/Eng, Enablement, PMM, FSE, Finance and field sales stakeholders.
Experience in advertising, sales strategy & operations, or a comparable GTM-adjacent product function.
Experience standing up a new team or function and defining its operating model, metrics, and governance from a clean slate.
Familiarity with Microsoft Advertising sales motions and the Search / DNV / Gaming lines of business.
Nice to have
Master's Degree in Business, Operations, Finance, or related field AND 12+ years experience program management, process management, or process improvement OR Bachelor's Degree in Business, Operations, Finance, or related field AND 15+ years experience in program management , process management, or process improvement OR equivalent experience.
8+ years people management experience.
10+ years in product management, business program management, or seller-tooling/CRM platform leadership, including managing teams or single-threaded owners.
Proven track record turning ambiguous, cross-functional problems into prioritized roadmaps with measured business outcomes.
Deep fluency across CRM / seller-workflow domains (planning, pipeline, monetization, insights, engagement) and the ability to stay broad while going deep in one area.
Solid cross-org leadership: Product/Eng, Enablement, PMM, FSE, Finance and field sales stakeholders.
Experience in advertising, sales strategy & operations, or a comparable GTM-adjacent product function.
Experience standing up a new team or function and defining its operating model, metrics, and governance from a clean slate.
Familiarity with Microsoft Advertising sales motions and the Search / DNV / Gaming lines of business.