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Senior Director Brand

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Adidas

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Location:
Israel , Holon

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

Steer the execution of the Global and EM Brand Communications and Sport Marketing Strategy, ensuring consistent deployment throughout Israel to grow market share.

Job Responsibility:

  • Steer the execution of the Global and EM Brand Communications and Sport Marketing Strategy, ensuring consistent deployment throughout Israel to grow market share
  • Implement and execute all brand communication touchpoints in accordance with the defined brand calendar, including Sport & Style Brand Activations, PR, Media Buying & Planning, and Sport/Entertainment Marketing
  • Lead all aspects of Brand Communications and Sport’s Marketing for adidas brand in Israel including key campaigns and launches
  • calendars and processes
  • partners (inc agency) and athlete management
  • events and initiatives
  • media buying and PR
  • Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sport and culture stakeholders in the Market
  • Work closely with all Marketing functions, Sales and Channel leads to analyse business performance and seize business opportunities across Israel to meet and/or exceed KPIs and financial targets
  • Align with VP EM Brand on the strategy across all categories and develop a relevant Brand Communications & Sport’s Marketing strategy that drives brand priority product ranges, franchises and concepts locally
  • Lead and steer the execution of global and local brand and sports brand communications and sport’s marketing strategies/concepts across all categories and ensure there is consistent deployment throughout Israel with a clear focus on key cities
  • Effectively manage the assigned Marketing Working Budget, optimizing ROI
  • Own the seasonal calendar and MWB allocation
  • Provide a clear vision and direction to internal and external stakeholders (including agencies and partners) with relevant objectives and KPIs
  • Establish a high-performance culture and drive employee engagement, leading by example
  • Provide a suitable performance framework for direct reports by setting performance targets and providing coaching to drive continuous improvement

Requirements:

  • University degree in Marketing or a minimum of 10-12 years equivalent professional experience in Brand Communications & Sport’s Marketing
  • Experience in a similar role – minimum 2-3 years
  • Fluent in English
  • Significant knowledge & experience activating the brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods / lifestyle industry)
  • Deep understanding of the local sport environment (including events & partners) and lifestyle market (including local culture and partners)
  • Experience setting brand communication strategies to deliver growth in local market
  • Strong project-management skills
  • Proven ability to lead large-scale projects
  • Experience leading a dynamic team of individuals
  • Ability to manage both internal and external parties (athletes, partners, agencies)
  • Marketing budget management
  • Advanced user of MS Office suite of products
  • Experience in both market and above market organization preferred

Additional Information:

Job Posted:
January 25, 2026

Employment Type:
Fulltime
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