Senior Director, Brand Marketing & Management

Marriott International is seeking a strategic and visionary Senior Director, Brand Marketing & Management – to lead the launch, global introduction, and long‑term growth of a new ultra‑luxury brand within the Luxury Group portfolio. This role is responsible for building the brand from the ground up—defining its vision, positioning, guest experience, and brand architecture—while establishing a strong foundation for sustainable global expansion. The Senior Director will oversee all core components of a new brand launch, including brand strategy development, branded guest experience design, brand operational standards, differentiated programming, go‑to‑market planning, and early portfolio storytelling. This role will work closely with a broad set of internal and external stakeholders—including continent teams, development, design, operations, marketing, PR/communications, creative agencies and owner groups—to ensure the brand vision is clearly articulated, consistently executed, and compelling to both guests and owners. A critical aspect of the role is partnering with ownership and development stakeholders to grow the brand portfolio, articulating the brand value proposition, supporting owner engagement, and ensuring alignment between brand intent and commercial objectives. The Senior Director will advocate for the brand’s strategic vision with owners, advisory boards, and senior leadership, helping position the brand as a highly desirable ultra‑luxury investment and lifestyle proposition. This role will also oversee brand campaigns, strategic partnerships, and high‑impact activations; translate market research and consumer insights into actionable brand strategies; and track brand performance to inform decision‑making. The Senior Director will manage brand budgets, ensuring disciplined investment, strong ROI, and scalability as the portfolio grows. The ideal candidate brings a founder’s mindset—combining strategic vision with hands‑on leadership—to build the brand from the ground up. They are equally effective shaping long‑term brand ambition and driving near‑term execution across multiple workstreams, with deep experience in luxury brand creation, exceptional cross‑functional leadership skills, and a passion for building an iconic ultra‑luxury brand in close partnership with owners and stakeholders around the world.