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Senior Director, Brand Marketing & Communications

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GoodLeap

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

175000.00 USD / Year

Job Description:

We're looking for a Senior Director of Brand Marketing & Communications to lead a cross functional marketing and communications function and connect it directly to business growth. This role requires someone who operates fluently in two directions: with executives and business leaders, you're the person who connects brand to business—bringing audience insight, storytelling, and digital experience into rooms where the conversation is about revenue, OKRs, and growth. With your team, you're a mentor and a builder—directly managing specialists in social media, PR/communications, and creative, setting clear expectations, nurturing careers, and helping each person see how their day-to-day work connects to the company's broader goals. The ideal candidate is both a strategic operator and a people-first leader. They can pressure test a content strategy, shape a communications plan, guide a social campaign, coach someone through a tough quarter, and present to executives—all in the same week. They understand that modern marketing spans traditional channels, AI-powered discovery, and evolving audience behaviors, and they know how to help a team adapt with confidence. This role is responsible for bringing together digital marketing, SEO, AEO, AI discovery, social, email, content, lifecycle, web, analytics, integrated campaigns, communications strategy, and executive messaging into a unified strategy that drives measurable outcomes.

Job Responsibility:

  • Develop and lead a growth marketing strategy aligned to company goals, revenue priorities, product launches, audience needs, and market trends
  • Serve as the bridge between leadership and marketing execution
  • Represent marketing and communications in cross-functional conversations with Product, Sales, Business Development, Legal, Creative, Analytics, Operations, and People teams
  • Own the marketing reporting framework
  • Directly lead, manage, and develop a team of social, communications, and creative specialists including a Social Media Manager, PR & Communications Manager, and Social Media Designer
  • Set strategic direction for social media, PR/communications, and digital content
  • Own the strategy for organic visibility across traditional SEO, AI search, LLM discovery, and emerging answer engines

Requirements:

  • 10+ years of experience across growth marketing, digital marketing, communications, integrated marketing, content, SEO, social, email, or related functions
  • 4+ years of people leadership experience directly managing multi-functional teams, including performance management, mentorship, and career development
  • Demonstrated ability to connect brand, story, audience insight, and digital experience to business outcomes—and to communicate that connection clearly to executive stakeholders
  • Demonstrated ability to mentor, develop, and grow specialists in social, communications, and creative functions—helping them build both craft excellence and business acumen
  • Deep fluency across SEO, AEO, AI discovery, social, email, content, web, analytics, attribution, campaign strategy, and communications
  • Strong executive presence with confidence navigating complex interpersonal dynamics, protecting team bandwidth, and pushing back when appropriate
  • Excellent written and verbal communication skills. Strong judgment around brand reputation, compliance, executive messaging, and sensitive topics
  • Understanding of modern SEO, AEO, LLM discovery, structured content, and digital visibility
  • Experience in fintech, home services, SaaS, energy, sustainability, financial services, or regulated industries is a plus

Nice to have:

Experience in fintech, home services, SaaS, energy, sustainability, financial services, or regulated industries

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:
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