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Rapid7 is seeking a visionary Senior Director of Brand Marketing and Communications to lead our global brand strategy and elevate our market presence. In this pivotal leadership role, you will shape the narrative of Rapid7, driving brand awareness, engagement, and loyalty across all touchpoints. You will be responsible for overseeing brand identity, corporate communications, public relations, and social media, ensuring a cohesive and impactful brand experience that resonates with our customers and the cybersecurity industry.
Job Responsibility:
Develop and execute a comprehensive global brand strategy that aligns with Rapid7's business objectives and market positioning
Oversee all aspects of corporate communications, including executive communications, internal communications, and crisis management
Lead the public relations and analyst relations programs to increase share of voice and enhance Rapid7's reputation as a thought leader in cybersecurity
Manage and evolve Rapid7's brand identity and creative standards, ensuring consistency across all channels and regions
Drive the social media strategy to build community engagement and amplify brand messaging
Partner closely with cross-functional teams, including Product Marketing, Demand Gen, and People Strategy, to integrate brand initiatives into broader company programs
Requirements:
12+ years of experience in brand marketing, corporate communications, or a related field, with at least 5 years in a senior leadership role
Proven track record of building and scaling global brands in the B2B technology or cybersecurity sector
Exceptional storytelling and communication skills, with the ability to craft compelling narratives for diverse audiences
Strong experience managing external agencies and internal creative and communications teams
Strategic thinker with a data-driven approach to measuring brand impact and ROI
Bachelor’s degree in Marketing, Communications, Journalism, or a related field