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Senior Director, B2B Content and Communications

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Spring Health

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

199090.00 - 248860.00 USD / Year
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Job Description:

Spring Health is seeking a results-driven Senior Director, B2B Content and Communications to lead the strategy and execution of B2B content and corporate communications that strengthen our position, build credibility, and accelerate pipeline. You will oversee a focused team across content and organic social and direct our PR agency to ensure we show up with a consistent, differentiated narrative in the market. You will partner closely with executives, Product Marketing, Sales, and Customer Success to turn our strategy, product value, and customer outcomes into compelling, high-performing storytelling. Success is measured by influence where it matters: target buyers, active pipeline, and industry leadership.

Job Responsibility:

  • Own the content strategy that supports GTM priorities and pipeline creation
  • Set and guard the tone and voice for all B2B external content, ensuring clarity, credibility, and consistency
  • Translate positioning and segment messaging into campaigns, narratives, and assets that fuel demand and conversion
  • Manage editorial operations including prioritization, intake, resourcing, and content calendar
  • Partner with Digital and Marketing Programs to drive SEO-led content performance, rankings, and conversion paths
  • Lead multi-format content creation tailored to buyer personas and optimized for digital performance across paid, organic, and ABM channels
  • Build systems to continuously source story ideas and data from product, execs, customers, and the field
  • Apply modern content ops and AI workflows to scale production while improving quality
  • Define corporate comms priorities with the CXO to reinforce our leadership narrative
  • Direct PR agency execution to improve share of voice and media relevance in target outlets
  • Strengthen executive visibility with high-quality speaking opportunities, earned commentary, and social amplification
  • Prepare and coach spokespeople. Maintain message discipline across media and major moments
  • Support alignment and responsiveness during product launches, news cycles, and reputation-sensitive situations
  • Manage end-to-end awards submissions, including opportunity selection, narrative development, data collection, approvals, and submission execution across relevant industry and business awards programs
  • Position flagship events and launches as major storytelling and content engines
  • Shape keynote narratives and ensure consistent messaging across all speakers and activations
  • Drive post-event communications and follow-through that support pipeline acceleration
  • Partner cross-functionally so events become repeatable sources of high-performing content
  • Lead and coach a small team of high performing marketers
  • Manage vendors and PR agency partners for speed, capacity, and ROI
  • Improve stakeholder experience through predictable delivery and clear trade-offs
  • Set KPIs tied to pipeline influence, share of voice, digital performance, and executive visibility
  • Monitor and optimize performance based on what moves deals and reputation
  • Deprioritize low-impact activities and reinvest in what drives business value
  • Lead experimentation to fine tune messaging efficacy and drive conversion velocity

Requirements:

  • 12+ years in B2B marketing with deep experience in content and/or communications
  • Leadership roles in enterprise SaaS or tech enabled service environments
  • Proven success driving commercial outcomes, not just awareness
  • Executive communications experience with C-level partners
  • Strong familiarity with demand programs, digital channels, and sales motions
  • Exceptional writing and editorial judgment for technical and business audiences
  • Ability to influence senior leaders and balance competing priorities
  • Skilled in SEO strategy, analytics, and digital content performance
  • Strong program management and operational discipline
  • Experience implementing modern content operations and/or AI content tooling
  • Builder with a high bar for clarity and accuracy
  • Pragmatic, decisive, and comfortable in fast-moving environments
  • Prioritizes high-impact work and eliminates noise

Nice to have:

  • Experience in healthcare, HR tech, benefits, or mental health
  • In-house PR or corporate communications roles
  • Global communications exposure
  • Working knowledge of HubSpot, Sprout Social or other similar analytics platforms
What we offer:
  • Health, Dental, Vision benefits start on your first day
  • Access to One Medical accounts
  • HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs
  • Employer sponsored 401(k) match of up to 2%
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
  • Competitive paid time off policies including vacation, sick leave and company holidays
  • At 6 months tenure, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
  • Access to Noom, a weight management program
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
  • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year
  • $200 per year donation matching to support your favorite causes

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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