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The Senior Director, Enterprise Affiliate Marketing is a delivery leader at Gen3 Marketing responsible for driving performance, profitability, and long-term growth across a portfolio of enterprise-level affiliate accounts. Reporting to the Vice President of the Enterprise team, this role leads multi-layered client service teams responsible for managing complex, high-value client partnerships. This Senior Director is a strategic operator and coach, someone who can move fluidly from executive client strategy to internal forecasting to real-time performance troubleshooting while reinforcing the company’s vision, mission and long-term goals. The role requires exceptional command of affiliate campaign/program performance insights, proactive contingency planning, and strong forecasting capabilities to ensure Gen3 consistently delivers on client outcomes. The goal is to ensure the company is constantly moving towards fulfilling its short-term and long-term objectives.
Job Responsibility:
Own health and growth of assigned enterprise client books (retention, revenue, margin, expansion, MTA utilization, MMM education and stewardship)
Serve as an escalation point for enterprise clients, leading/shaping QBRs and annual plans
Build and maintain strong relationships with Enterprise leadership, affiliate networks and media partners
Partner with Delivery Leaders on portfolio strategy, P&L direction, and resourcing models
Lead ongoing forecasting cadence across enterprise portfolios
validate assumptions and risk buffers
Drive Director accountability to pacing discipline and forward-looking planning
Use forecasts to guide prioritization, investment decisions, and staffing
protect margin
Manage team-level budgets aligned to strategic outcomes
Set standard for Director-level performance storytelling: insights → strategy → measurable action
Oversee enterprise program deep dives (publisher mix, attribution impacts, incrementality, promo strategy, funnel contribution)
Identify trends/risks, guide Directors on optimization roadmaps, and validate execution quality
Require and review scenario-based contingency plans for major risks (tracking, publisher churn, budget shifts, competitive pressure, seasonal volatility)
Lead cross-functional recovery plans when leading indicators deteriorate
maintain client confidence
Work closely with finance, brand leads and media planners to align affiliate strategies with broader business priorities
Coach and performance-manage Directors through 1:1s, structured development plans, and goal setting
Build scalable delivery leadership bench
oversee performance reviews and succession readiness
Improve enterprise delivery processes and cross-portfolio best-practice sharing
Requirements:
Exceptional command of affiliate campaign/program performance insights
Proactive contingency planning
Strong forecasting capabilities
Experience in driving performance, profitability, and long-term growth across a portfolio of enterprise-level affiliate accounts
Experience leading multi-layered client service teams managing complex, high-value client partnerships
Experience in strategic operation and coaching
Experience in executive client strategy, internal forecasting, and real-time performance troubleshooting
Experience in building and maintaining strong relationships with Enterprise leadership, affiliate networks and media partners
Experience in forecasting and financial stewardship
Experience in performance insights and optimization
Experience in strategic contingency planning and risk management
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