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Position2 is seeking a Director of Marketing & Product Marketing to own and scale our full marketing function. This leader will define our brand narrative, lead go-to-market strategy, and drive demand generation—especially through account-based marketing (ABM)—to fuel pipeline and revenue growth. This role is ideal for a strategic, hands-on marketing leader who thrives at the intersection of brand, product marketing, ABM, and GTM strategy, and who is excited to build a modern, AI-powered marketing engine.
Job Responsibility:
Develop positioning, messaging, and value propositions for Position2’s service offerings
Own and execute end-to-end go-to-market (GTM) strategies for new offerings, vertical solutions, and capabilities
Lead offering launches, including messaging frameworks, internal enablement, and external activation
Create sales enablement materials such as pitch decks, case studies, battle cards, and supporting collateral
Conduct competitive analysis and market research to sharpen differentiation and market relevance
Partner closely with Sales to refine GTM strategy and messaging based on ABM insights, prospect feedback, and win/loss analysis
Design and lead account-based marketing (ABM) programs targeting enterprise and high-value accounts
Align closely with Sales to define ICPs, target accounts, buying groups, and account-level engagement strategies
Build integrated campaigns across content, digital, events, and sales activation to drive account progression and pipeline impact
Establish goals, KPIs, and measurement frameworks with a proven track record of exceeding performance targets
Own Position2’s brand strategy, voice, and visual identity across all channels
Build and scale marketing infrastructure, processes, and analytics to support GTM and ABM execution
Manage the agency website, SEO/AIO presence, and thought leadership initiatives
Oversee social media strategy, with emphasis on LinkedIn and executive visibility
Hire, mentor, and develop a high-performing marketing team as Position2 grows
Requirements:
10+ years of marketing experience with significant product marketing leadership
Strong background in B2B marketing, ideally in technology, AI, or enterprise services
Demonstrated success leading GTM launches and scaling ABM programs that drive pipeline and revenue
Exceptional storytelling ability—skilled at crafting narratives that resonate with enterprise buyers
Experience building and leading marketing teams
Agency experience strongly preferred
Comfort leveraging AI tools and enthusiasm for how AI is transforming marketing