Senior Director – Marketing and Customer Analytics Job at Labcorp (Bangalore)

Job Description

Labcorp, a Forbes 2025 “Best Large Employer,” is looking for a visionary data leader to join our Global Insights team in Bangalore. As Senior Director of Marketing and Customer Analytics, you’ll implement the strategy for how Labcorp leverages data to drive marketing effectiveness, customer engagement, and enterprise growth. Labcorp’s Global Insights team is responsible for generating data-driven insights to inform marketing strategies, answer business questions, and help us better serve our customers. The role provides an opportunity for a data-driven executive who thrives in a fast-paced, mission-driven organization. This role reports functionally to the VP of Global Insights based in United States and is a key part of the Global Marketing Center of Excellence (CoE), based in Bangalore, India.

Job Responsibility

Marketing Analytics Vision & Roadmap: Implement Labcorp’s long-term marketing analytics strategy, integrating market, product, and customer intelligence
Insight to Impact: Deliver actionable insights to accelerate campaign planning, performance measurement, and audience segmentation
AI-Driven Innovation: Champion the use of AI tools and platforms to elevate decision-making and personalize customer engagement
Team & Culture: Build, mentor, and inspire a high-performing team, transforming analytics from support to strategic partnership
Marketing and customer analytics strategy
Inform and inspire action to the marketing and business leadership (based in US), that drives business growth
Campaign analytics and marketing performance
Team leadership and development
Evaluate and implement marketing analytics tools, platforms and partners
Identify and enhance data collection and analysis processes, and quantitative models for measurement and benchmarking

Requirements

15+ years in analytics, with 10+ years leading cross-functional teams
Proven track record of shaping and executing marketing data strategies in Fortune 500 settings
Ability to lead multiple project teams across multiple time zones with minimal supervision
Expertise in advanced analytics and predictive modeling
Experience integrating commercial, digital and other data sources to drive insights and business action
Exceptional communicator, capable of turning analytics into actionable stories that move stakeholders
Capable of collaborating on strategic vision, and the tactical roadmap to deliver this vision, and converting data from insights to action
Analysis, modeling, and visualization of large, complex, and heterogeneous data sets
Working knowledge of data architecture principles and components
Experience with large data sets/ data warehouses, including the ability to extract data from data sets using advanced scripting or SQL
Prior experience and/or knowledge of: Qualtrics, Salesforce, Alchemer, and / or similar customer data platforms
Visualizations tools (Tableau, Power BI, Spotfire)
Eloqua, SalesForce, Adobe and other martech platforms
Ability to leverage Python, R, or SAS to help facilitate predictive analytics
Experience with ETL and/or data prep tools, Databricks and/or PySpark
Advanced Microsoft Office skills (Excel)
Excellent interpersonal and communication skills, with strong written and verbal presentation. Strong communicator and experience using data to tell a story
Attention to detail and results oriented
Bachelor’s degree in Marketing, Engineering, Science, or Business, Master’s degree a strong plus

Nice to have

A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be highly adaptable and flexible with an ability to change direction when needed
Ability to get hands-on when necessary is a must
Proven ability to translate complex analytical findings into actionable recommendations
Strong presentation and storytelling skills for marketing and business audiences
Excellent project management and stakeholder management skills
Prior leadership experience in a matrixed organization and engagement with global stakeholders
Experience in medical diagnostics, pharmaceutical R&D, clinical development and/or healthcare is desirable
Have exceptional understanding of Martech data sources and their connectivity across platforms to prove effectiveness of marketing efforts

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Senior Director – Marketing and Customer Analytics

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