Senior Digital Strategist Job at BRIGHTSCOUT

Senior Digital Strategist

BRIGHTSCOUT

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Job Description:

As a Senior Digital Strategist at BRIGHTSCOUT, you will oversee website and branding initiatives to ensure our digital experiences drive real, measurable results. You will collaborate closely with Brand Strategists, the Messaging team, Designers, and Developers to translate positioning into clear narratives, high-performing website architecture, and cohesive activation campaigns across every digital touchpoint. You will connect strategy to performance — aligning brand expression, SEO/AEO, content structure, technical implementation, and conversion pathways to pipeline goals. Through data, experimentation, and continuous optimization, you’ll ensure our work doesn’t just look exceptional — it drives growth, improves lead quality, and strengthens market position for our clients.

Job Responsibility:

Lead website and digital experience audits to identify positioning, structural, and performance gaps
Translate brand strategy into clear website architecture and conversion pathways
Oversee the strategy and execution of brand activation campaigns, collaborating closely with Brand Strategists and the Messaging team, tying performance back to pipeline and growth metrics
Own and implement SEO fundamentals (technical, on-page, structural), conducting keyword and intent research aligned to ICPs, buyer journeys, and business goals
Lead AEO strategy by structuring content for AI-driven and answer-based search environments, ensuring visibility across both traditional search and emerging discovery platforms
Analyze analytics and performance data to uncover friction, drop-off, and growth opportunities
Develop CRO roadmaps, testing hypotheses, and post-launch optimization plans
Ensure alignment between brand positioning, content strategy, and funnel performance
Support pre-sales with strategic digital POVs and performance-driven recommendations
Lead client presentations, workshops, and executive-level conversations with confidence and strategic clarity

Requirements:

4+ years of experience in digital strategy, growth strategy, or integrated marketing strategy, preferably within an agency environment
Strong understanding of B2B marketing ecosystems, particularly within technology or SaaS
Hands-on experience with leading CRM systems (e.g., HubSpot, Salesforce, Attio, Pipedrive) to manage pipeline reporting, and revenue attribution
Proficiency with digital analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to build event tracking frameworks, analyze funnels, and drive data-informed growth decisions
Experience using CRO and experimentation platforms (e.g., Optimizely, VWO, AB Tasty, Hotjar) to run A/B tests, analyze user behavior, and improve conversion performance
Expertise with SEO and search optimization tools (e.g., Ahrefs, Surfer, Google Search Console) and modern AEO strategies to improve organic visibility across traditional and AI-driven search engines
Proven experience aligning brand, website, content, and performance initiatives into cohesive digital systems
Experience leading client workshops and presenting strategic recommendations to senior stakeholders
Strong analytical thinking combined with clear communication and structured storytelling
Ability to operate independently, define frameworks from scratch, and drive clarity in complex environments

What we offer:

Unlimited PTO
Remote Work
Flexible Schedule Tied To Project Needs
Salary in USD

Additional Information:

Job Posted:
March 18, 2026

Work Type:

Remote work

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