Senior Digital Strategist Job at Middle Seat (Washington, D.C.)

Job Description

Working within a pod, Senior Digital Strategists provide advanced support to client email programs, as well as some basic client leadership. This job is an opportunity to learn how to manage client email programs, and to hone more advanced skills in the area of email copywriting and creative development, production, reporting, and client management. Senior Digital Strategists typically report to Managing Digital Strategists. This role is a part of the bargaining unit.

Job Responsibility

Oversees the email content creation process
Writes content for emails and landing pages (with little supervision)
Can delegate the writing process to more junior podmates
subsequently oversees their work, providing guidance and feedback as needed
Makes sure email content aligns with client voices and comports with best practices
Uses effective theories of change in their creative
Ensures teammates are also using effective theories of change
Oversees the content reviewing, revising, editing, and approval process
Collaborates with podmates and clients to get content reviewed, edited, and approved
Can delegate this process to more junior podmates
subsequently oversees their work, providing guidance and feedback as needed
Oversees the email production process
Codes, produces, targets, and launches emails (with little supervision and few to no mistakes)
Can delegate the email production process to more junior podmates
subsequently oversees their work, providing guidance and feedback as needed
Can leverage intermediate HTML, CSS, and SQL knowledge
Can leverage intermediate knowledge of CRM functionalities
Uses intermediate testing knowledge
Contributes testing ideas and methodologies
Oversees the email reporting process
Pulls, reads, interprets, and presents email performance metrics
Can delegate this process to more junior podmates
subsequently oversees their work, providing guidance and feedback as needed
Sets up donation forms and other landing pages (with little supervision)
Can leverage more advanced landing page functionalities, such as setting up and updating ActBlue Express
Takes part in brainstorms and other internal team meetings
Attends and contributes to meetings with clients (with little supervision)
Can own parts of client meetings
Frequently contributes ideas to email content calendars
Helps build out those calendars
Updates calendars as needed
Often reviews peer work for accuracy, functionality, and alignment with best practices
Includes proofing test emails
Assists with helping onboard new clients
Helps stand up new CRM and ActBlue instances
Sometimes contributes to new business proposals
Sometimes project manages client work (with little supervision)
Other responsibilities as requested

Requirements

2+ years of relevant experience in email fundraising (or similar)
Mastery of 3+ common CRMs or fundraising platforms (ActionKit, ActBlue, ActionNetwork, EveryAction, etc.)
Mastery of email writing for fundraising
Proficiency in HTML and CSS as needed to run major email programs
Able to manage large clients unassisted
Creative writing chops
Enthusiasm for data and testing fundraising content
A desire to play a role in fundraising for major political campaigns, nonprofits, and causes
Attention to detail
Agency or campaign experience
Experience working in email and digital strategy
Knowledge of different CRMs (Action Kit, BSD, Action Network, NGP, etc.)

Nice to have

Agency or campaign experience
Experience working in email and digital strategy
Knowledge of different CRMs (Action Kit, BSD, Action Network, NGP, etc.)

What we offer

100% premium coverage for health, dental and vision
Zero deductible health plan
Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace
Profit-sharing plan: share in the growth and success of Middle Seat
Mobile phone or internet reimbursement up to $75 per month
6% employer match on your 401k retirement account
20 paid vacation days off, plus 2 floating holidays
Unlimited sick leave
Commuter benefits for public transportation
Coworking/Office Space Stipend for Remote Employees
12 weeks of paid leave for new parents
$100 monthly student loan reimbursement
$350 monthly mental health benefit
$1,000 annual professional development reimbursement

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