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Senior Digital Sales Analytics Manager

https://www.tui.com Logo

TUI

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Location:
United Kingdom , Luton

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

Lead the strategic direction of digital sales analytics for TUI's UK&I region, transforming data into commercial insight that drives growth and shapes decision-making across our digital channels.

Job Responsibility:

  • Lead the strategic direction of digital sales analytics for TUI's UK&I region, transforming data into commercial insight that drives growth and shapes decision-making across our digital channels
  • You'll set the strategic direction for how insight drives digital sales performance across UK&I, elevating measurement standards and strengthening our data-driven trading capability
  • Leading the interpretation of digital sales performance, you'll guide commercial decision-making through regular reporting that highlights key trends and opportunities across our digital channels
  • Shape cross-platform insight across web and app by directing analysis of behavioural shifts and identifying structural trends that influence trading strategy and channel performance
  • Oversee analysis of discounting, promotional mechanics, and pricing shifts to inform senior commercial optimization, providing forward-looking recommendations ahead of trading cycles
  • Partner with Merchandising, Optimisation & Personalisation teams to support A/B and multivariate testing, ensuring robust insight underpins optimization decisions and translates into clear recommendations
  • Act as the senior analytical voice for Digital Sales, presenting strategic insights to leadership and building strong relationships across Sales, Product, CRO, Trading and central teams

Requirements:

  • You bring proven experience in digital sales analytics, with a track record of translating complex data into actionable business recommendations
  • Experience leading analytics teams is essential, along with a passion for developing analytical talent and fostering high-performance cultures
  • Your proficiency with data visualisation tools and analytics platforms enables you to deliver insight with clarity and impact
  • Excellent stakeholder management skills allow you to influence senior decision-makers and build trusted partnerships across commercial functions
  • Effective problem-solving abilities and analytical thinking help you identify opportunities that drive revenue, margin, and channel performance
  • You're comfortable establishing analytics governance, implementing data quality processes, and driving improvements in tooling and automation
What we offer:
  • Attractive salary
  • Bonus schemes
  • Extensive (travel-related) benefits
  • Comprehensive support for your wellbeing
  • Flexible working
  • Access the TUI Learning Hub to 'level up' and pursue your ambitions
  • Opportunities to work on international projects and with international teams
  • Get involved in local charitable causes and sustainability initiatives like the TUI Care Foundation

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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