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Wells Fargo is seeking a Digital Activation Strategy Manager to join the Wholesale Digital Activation Strategy team within Wholesale Digital Client Lifecycle Management. This position works closely within a product environment but does not have direct product ownership. Instead, the role focuses on shaping how digital capabilities are adopted and scaled across Wholesale clients. Success in this role requires a proactive mindset, strong problem‑solving skills, and the ability to influence outcomes across a matrixed organization.
Job Responsibility:
Support digital activation strategies across Wholesale client journeys, with a strong focus on lending and credit-related workflows
Analyze quantitative and qualitative data to identify adoption gaps, friction points, and operational opportunities
Identify the data signals that matter and translate insights into recommendations that inform journey priorities and execution plans
Influence product and journey decisions without direct ownership by aligning stakeholders and building strong partnerships
Define and track activation success measures (e.g., digital usage, self‑service adoption, reduction in manual or servicing interactions)
Collaborate cross‑functionally in a highly matrixed environment to deliver cohesive outcomes
Communicate insights, progress, and recommendations clearly to peers and senior leaders
Requirements:
4+ years of digital product management experience, or equivalent experience, demonstrated through one or a combination of the following: work experience, training, military experience, education
Nice to have:
4+ years of experience in business, digital, strategy, operations, analytics, or related roles
Understanding of products and journeys, such as payments, liquidity, lending, onboarding, and servicing
Demonstrated experience working across multiple product journeys, influencing outcomes without direct product ownership
Experience supporting lending, credit, or Wholesale banking journeys
Strong analytical skills with the ability to identify meaningful insights from data
Demonstrated ability to operate effectively in ambiguous, matrixed environments
Strong communication and stakeholder engagement skills
Proficiency in Microsoft Excel and PowerPoint
What we offer:
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance