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Wells Fargo is seeking a Senior Digital Product Manager.
Job Responsibility:
Lead or participate in variety of complex functions within the digital environment
Contribute to large-scale planning related to the execution of the digital strategy
Review and analyze complex content strategy/creation, customer experience, analytics/research or product management that require an in-depth evaluation of variable factors
Independently resolve complex issues
Lead team to meet project deliverables while leveraging solid understanding of digital initiatives, policies, procedures and/or compliance requirements
Collaborate and consult with peers, colleagues and mid-level managers to resolve issues and achieve goals
Potentially lead projects, teams or provide direction to junior staff on less complex digital initiatives
Lead and shape digital activation strategies for wholesale and institutional banking clients across key journeys such as onboarding, payments, lending, liquidity, and servicing
Partner closely with Digital Product Managers across multiple journeys to identify adoption gaps and influence journey‑level priorities
Partner closely with Servicing, Sales, or Digital Readiness leads to identify gaps in client awareness or education to design activation campaigns or update support tools to drive digital adoption
Analyze client behavior, usage patterns and servicing touchpoints to improve digital enrollment, active usage and self‑service adoption
Apply strong understanding of commercial and institutional banking client workflows to ensure activation strategies are practical and scalable
Translate insights into clear recommendations and action plans that inform product roadmaps and prioritization
Define and track meaningful activation success measures (e.g., usage, self‑service uptake, reduction in manual or service interactions)
Collaborate cross‑functionally with product, operations, servicing, and experience teams to deliver cohesive activation outcomes
Communicate activation insights, progress, and recommendations effectively to senior stakeholders
Requirements:
4+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of relevant experience in Wholesale/ Commercial Banking digital banking, product management, activation strategy, or related roles
Prior experience in activation strategy, digital product strategy or client lifecycle management within Wholesale Banking or Corporate & Investment Banking or Funded Fintech
Deep understanding of products and journeys, such as payments, liquidity, lending, onboarding, and servicing
Demonstrated experience working across multiple product journeys, influencing outcomes without direct product ownership
Proven ability to translate data and qualitative insights into activation strategies and product recommendations
Strong strategic problem‑solving skills with the ability to operate effectively in ambiguous, cross‑functional environments
Experience influencing product or business decisions through structured thinking and evidence‑based storytelling
Strong communication skills, including the ability to engage with senior leaders and peers