Senior Digital Product Manager

• Drive hypotheses and analysis to identify customer needs, market trends, business value, and technological enablers to define, build, and run leading journeys with mobile, online banking, branch, and conversational touchpoints for Hong Kong that deliver customer and business outcomes
• Partner with wealth product managers to develop leading journeys and define roadmaps that deliver against business OKRs in consultation with distribution, and risk stewards
• Share hypotheses with and synthesize feedback from customer experience teams, and data from service design/design research, strategy, proposition to understand customer pain points and uncover opportunities
• Continuously assess competitive landscape and develop opportunities to deliver sustainable cost savings and operational efficiencies by standardizing systems, removing or automating processes, or applying emerging technologies including AI to ensure the HSBC HK digital proposition remains competitive
• Guide the development of jobs to be done to drive user story development and work with product design, and copy to create wealth features and experiences across platforms in line with design principles and customer experience objectives
• Align strategic build with delivery, architects, and engineering on development and resilience of underlying platforms on budget
• Define journey effectiveness and create framework to review NPS and sales effectiveness (funnel analytics, customer reach) as well as usage OKRs with target segments to operationalize journeys, size potential improvements, and prioritize development roadmap
• Drive cross-reporting and alignment with digital channel and customer experience teams to land improvements with business outcome leads where needed

• Customer obsessed – empathetic and focused on delivering great customer experiences (both digital and hybrid) with significant focus on what needs to be done to improve it with interest in and familiarity with design thinking, user-centred design
• Strategic and data driven - business acumen, data analysis and strategic thinking with hands-on experience of analytical tools and ability to link work to business and customer outcomes, utilizes data to inform decision-making (and hold others to account to make data-driven decisions)
• Skilled digital product manager – works effectively across functions including engineering, UI/UX, design research, legal, risk, finance, marketing and operations and agile project methodology, frameworks and best practices
• Experienced and interested in wealth and investment products - passionate about personal finance, investing, trading, financial planning, wealth management, advisory
• Accountable - takes ownership of one's own decision and delivers upon commitments
• Bachelor’s degree or equivalent with work experience in China and Hong Kong preferred

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment