Senior Digital Platforms Capability Lead

We’re looking for a Digital Platforms Capability Lead to join our team. This role will be a critical partner to Platform Marketing, Platform Analytics, and Product Marketing, focused on enabling business use cases end-to-end across our digital channels (web and app) -from defining the need, to shaping the solution, to ensuring teams can actually use it at scale. The ideal candidate is a hands-on platform enablement leader who can sit at the intersection of business outcomes and technical delivery. You know how to unpack business goals into clear journeys and requirements, evaluate the right tools/tech patterns to enable them, and partner with product, engineering, and privacy to get solutions delivered in a scalable, repeatable way. In this role, you’ll work backward from real customer and business scenarios (measurement, experimentation, personalization, lifecycle, performance marketing, etc.) and translate them into functional and technical requirements - including journey maps, use cases, operating model, tooling needs, and success criteria. You’ll guide teams on “how we do it” by establishing practical standards and self-serve playbooks that make adoption easy, consistent, and compliant. You’ll also work closely with privacy and compliance stakeholders to ensure each capability is enabled in a way that is privacy-safe and policy-compliant, without slowing down the business.