Senior Digital Performance Marketing Executive EMEA

• Acquire new users to Kantar’s market research panels
• Optimise the performance of different paid channels and drive growth in the EMEA region
• Oversee a variety of paid acquisition channels including affiliate marketing, paid search and paid social
• Act as a regional champion for acquisition marketing across EMEA, developing and executing strategies tailored to each market
• Collaborate with senior leadership and local sales teams to align marketing efforts with business goals and growth targets
• Partner with the Global Panel team to define recruitment plans and evaluate media vendor performance
• Advise on tracking and attribution frameworks, including hands-on experience with Tune (HasOffers)
• Consult on the implementation of advanced tracking infrastructure using Google Tag Manager (GTM), including server-side tagging (sGTM) and server-to-server (S2S) integrations
• Partner with agency of record and internal Tech & Product Teams to maintain API-based attribution solutions
• Partner cross-functionally with product, engineering, and data teams to troubleshoot tracking discrepancies
• Analyze campaign performance and attribution data to identify optimization opportunities
• Oversee all paid marketing activities including paid search, paid social, affiliate networks, co-registration, SEO, and refer-a-friend programs
• Monitor campaign performance using site analytics
• Continuously optimize digital channels and test new ones to improve conversion and response rates
• Manage and grow affiliate programs and direct partnerships
• Identify, test, and scale new partnerships
• Negotiate contracts and lead supplier selection processes
• Own and manage the acquisition marketing budget
• Work with internal design teams to brief and review landing pages, banners, emails, and other creative assets
• Identify and implement website and landing page optimizations to boost acquisition
• Champion a culture of innovation

• Strong understanding of online advertising platforms and marketing principles
• Skilled in managing and optimizing affiliate marketing, PPC, SEO, social media, Google Ads, and other digital channels
• Hands-on experience with HasOffers (preferred but not required) and advanced proficiency in MS Office Suite (Excel, Word, PowerPoint)
• Strong analytical capabilities, ability to interpret complex data sets and translate them into actionable insights
• Proficiency in data visualization tools and reporting platforms
• Strong analytical skills with the ability to digest and interpret large data sets to inform campaign and channel performance
• Commercially driven and results-oriented, with a creative mindset and a proactive approach to problem-solving
• Experienced in forecasting volumes, tracking performance against targets, and making data-driven decisions
• Excellent verbal, written, and presentation skills, with the ability to influence stakeholders at all levels
• Comfortable presenting to large groups both in person and virtually
• Adept at working in geographically dispersed teams, fostering collaboration across regions
• Holds a Bachelor’s degree in Digital Marketing, Business, or a related field
• Demonstrates a strong ability to learn quickly, adapt to new tools and environments, and continuously improve

Hands-on experience with HasOffers