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Do you want to work for a truly global and diverse company that makes a difference? If yes, we are glad you stopped by. We’re here to make life easier for people with intimate healthcare needs. Founded in Denmark in 1957, Coloplast is a global company with about 16,500 employees in 41 countries. We develop products and services for people with deeply personal and private medical conditions. We focus on a range of intimate healthcare needs: Ostomy Care, Continence Care, Interventional Urology, Advanced Wound Care and Voice & Respiratory Care. Our products now help over 2 million people around the world. At Coloplast, we put our customers at the centre of all that we do, and in our newly established Customer Experience department, we are on a mission to redefine what great customer experience looks like in healthcare. Grab this opportunity, come and join Coloplast in-house media excellence Team. Our direct team, Digital Marketing & Demand Generation (part of CX), focuses on generating user demand and managing website experience with a goal of generating online sales and sample requests, growing both Consumers and Healthcare Professionals database. You now have the chance to become part of shaping our digital media strategy as, following internal promotion, we are currently looking for a Senior Digital Media Specialist. This role blends in-depth media management knowledge across all ad platforms with responsibility for overseeing and expanding the Social Media ones. Your new team consists of 20+ dedicated colleagues located in Denmark and in Poland with activities spanning more than 20 markets. You will be working across multiple departments, both at HQ and internationally.
Job Responsibility
Managing the day-to-day operations in the ad accounts, which includes: executing cross-channel media plans and optimizing budgets for measurable success
regularly generating actionable insights from available data, providing post-buy reporting
providing clear daily communication and frontline support to markets
keeping up-to-date with digital marketing trends and technologies
being a team player who prioritize knowledge and best practise sharing, as well as is able to mentor less senior colleagues
Acting as a global channel (Meta) lead, which includes: managing and developing channel for Consumer and HCP activations, covering both Always-On and seasonal campaigns, ensuring alignment with the global program
monitoring, analysing, and refining performance metrics to maximise channel impact across all supported markets
driving test-and-learn initiatives to foster continuous improvement
growing the channel by testing new placements
leading and mentoring Organization towards channel excellence
Requirements
University degree in Marketing, Digital Media, Data Analytics, or related field
5+ years’ experience in digital media, including hands-on work and strategy development
Strong understanding of IT, MS Office, and high-performance operations
Ability to interpret metrics, deliver actionable insights, and drive transformation
Team-oriented, results-driven, and fluent in English
Nice to have
Experience in regulated industries and/or international environments
Familiarity with digital media modeling and/or matrix organizations
What we offer
Employment contract with 3-month-long probationary period
Remote, hybrid or onsite work
Flexible working hours
International work environment with Scandinavian culture
Opportunity to use and develop foreign languages in daily work
Fantastic work atmosphere full of respect and partnership