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Senior Digital Media Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , San Antonio

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Category:
-

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Contract Type:
Employment contract, Contract work

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Salary:

Not provided
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Job Description:

We are looking for a Senior Digital Media Specialist to lead and optimize digital marketing initiatives for our organization. This role requires a strategic thinker who excels in managing paid media campaigns across various platforms, including social media, programmatic advertising, and search marketing. The ideal candidate will possess a deep understanding of analytics, advertising technologies, and digital tracking practices to drive impactful results.

Job Responsibility:

  • Develop and implement comprehensive digital marketing strategies focused on paid social media, programmatic advertising, and search engine marketing
  • Manage and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk
  • Monitor campaign performance using analytics tools like Google Analytics and Adobe Analytics to generate actionable insights
  • Execute programmatic budgeting and buying strategies to maximize ROI on digital media investments
  • Create and oversee organic and paid social media strategies across platforms including LinkedIn, Instagram, Facebook, and Twitter
  • Collaborate with internal teams and external agencies to ensure alignment with campaign goals and brand standards
  • Analyze data from multiple sources to identify trends, measure KPIs, and inform decision-making
  • Stay current with digital marketing trends and technologies to enhance campaign effectiveness
  • Communicate effectively with stakeholders to report progress and recommend improvements
  • Ensure all campaigns adhere to best practices in digital marketing and tracking methodologies

Requirements:

  • Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field
  • Minimum of five years of experience in managing digital marketing campaigns, particularly in social media, programmatic advertising, and paid search
  • Proficiency in analytics tools such as Google Analytics and Adobe Analytics
  • Expertise in advertising platforms including Google Ads, Facebook Ads Manager, DV360, and The Trade Desk
  • Strong knowledge of digital marketing best practices, KPIs, and technologies
  • Proven ability to manage programmatic budgets and execute buying strategies effectively
  • Skilled in data analysis and interpretation to inform campaign decisions
  • Excellent communication skills, both written and verbal, with the ability to work in a fast-paced environment handling multiple projects

Nice to have:

  • Innovation
  • staying current with digital marketing trends and technologies
  • ability to work in a fast-paced environment
What we offer:
  • Medical insurance
  • vision insurance
  • dental insurance
  • life insurance
  • disability insurance
  • eligibility to enroll in company 401(k) plan
  • free online training
  • competitive compensation

Additional Information:

Job Posted:
November 28, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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