Senior Digital Media Specialist, Robert Half

Robert Half

Location:
United States, San Antonio

Category:
-

Contract Type:
Employment contract, Contract work

Salary:

Not provided

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Job Description:

We are looking for a Senior Digital Media Specialist to lead and optimize digital marketing initiatives for our organization. This role requires a strategic thinker who excels in managing paid media campaigns across various platforms, including social media, programmatic advertising, and search marketing. The ideal candidate will possess a deep understanding of analytics, advertising technologies, and digital tracking practices to drive impactful results.

Job Responsibility:

Develop and implement comprehensive digital marketing strategies focused on paid social media, programmatic advertising, and search engine marketing
Manage and optimize advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk
Monitor campaign performance using analytics tools like Google Analytics and Adobe Analytics to generate actionable insights
Execute programmatic budgeting and buying strategies to maximize ROI on digital media investments
Create and oversee organic and paid social media strategies across platforms including LinkedIn, Instagram, Facebook, and Twitter
Collaborate with internal teams and external agencies to ensure alignment with campaign goals and brand standards
Analyze data from multiple sources to identify trends, measure KPIs, and inform decision-making
Stay current with digital marketing trends and technologies to enhance campaign effectiveness
Communicate effectively with stakeholders to report progress and recommend improvements
Ensure all campaigns adhere to best practices in digital marketing and tracking methodologies

Requirements:

Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field
Minimum of five years of experience in managing digital marketing campaigns, particularly in social media, programmatic advertising, and paid search
Proficiency in analytics tools such as Google Analytics and Adobe Analytics
Expertise in advertising platforms including Google Ads, Facebook Ads Manager, DV360, and The Trade Desk
Strong knowledge of digital marketing best practices, KPIs, and technologies
Proven ability to manage programmatic budgets and execute buying strategies effectively
Skilled in data analysis and interpretation to inform campaign decisions
Excellent communication skills, both written and verbal, with the ability to work in a fast-paced environment handling multiple projects

Nice to have:

Innovation
staying current with digital marketing trends and technologies
ability to work in a fast-paced environment

What we offer:

Medical insurance
vision insurance
dental insurance
life insurance
disability insurance
eligibility to enroll in company 401(k) plan
free online training
competitive compensation

Additional Information:

Job Posted:
November 28, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Digital Media Specialist