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Our client, a financial data organization, is seeking a Senior Digital Media Planner to join their team on a temporary basis with potential to convert in Arlington, Virginia.
Job Responsibility
Develop and execute digital media plans to support marketing goals and campaign objectives
Identify target audiences and analyze their characteristics, behaviors, and media habits
Build and manage the appropriate media mix for digital advertising campaigns
Launch, coordinate, optimize, and monitor digital ad campaigns to ensure performance against KPIs
Manage campaigns across platforms such as Meta, LinkedIn, Bing, and Google Ads
Support SEO efforts to improve visibility and campaign effectiveness
Lead the creation of media plans and contribute to innovative, high-impact campaigns
Requirements
Bachelor's degree required
5+ years of marketing experience
At least 1+ years of experience leading the creation of media plans
Strong experience managing digital advertising campaigns from strategy through execution
Ability to analyze data and optimize campaigns based on performance metrics
Experience working across multiple advertising platforms and tools
Detail-oriented with strong organizational and communication skills