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Senior Digital Media Planner/Buyer

United States · Job Posted December 14, 2025
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Job Description

We are looking for a passionate, motivated, high-performing team member to join our agency. The Digital Media Planner/Buyer must have demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy. This position is responsible for overseeing all aspects of multiple campaigns from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong presence in front of clients and team members, and possesses effective communication skills. The candidate must also be deeply interested in understanding more about technologies such as Customer Data Platforms, which are essential to embracing a world where the use of third-party cookies is rapidly being diminished.

Job Responsibility

  • Managing multi-media campaigns across platforms for clients including but not limited to: planning, buying, and negotiating digital as well as paid social media campaigns: display, video, mobile, native, etc.
  • Be able to optimize digital campaigns and work with media partners as well as ad tech to improve campaign performance
  • Creative asset trafficking via Google Campaign Manager or another ad server
  • Seeking out new digital media and ad technology – seek out the latest offerings in the market
  • Pull media pacing reports and analyze against KPIs
  • Responsible for the day-to-day digital media planning, campaign management and optimizations for assigned clients
  • Provide digital media recommendations with supporting rationale and POVs
  • Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
  • Leverage CDPs in digital media strategy and development of digital media plans aligned to the customer journey
  • Speak eloquently to the relationship of data, media strategy and CDPs
  • Maintain deep, ongoing understanding of implications of the use of third-party cookies being diminished and what the suite of options are to deal with that fact, including various vendors approaches to the situation and the role of CDPs
  • Use available research to inform strategy and media tactic decisions
  • Maintain and oversee digital media budgets and ensure proper and timely invoice reconciliation occurs
  • Actualize media flowcharts

Requirements

  • Management of paid social media campaigns across platforms such as Facebook Business/Ads, Twitter Ads, LinkedIn Ads
  • Management of programmatic media campaigns in one or more DSPs (TradeDesk, Basis, etc.), making recommendations, optimizations, pacing management and reporting
  • Strong communication skills, both written and verbal
  • Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting)
  • Basic knowledge of traditional media
  • be able to speak strategically about how digital and traditional media work together
  • Media planning and buying software (Media Ocean, Advantage, etc.)
  • Using website analytics tools such as Google Analytics or Adobe Analytics
  • Strategy and set up of pixel implementation and conversion tracking across tag management and media platforms
  • Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
  • Meticulous and detail-oriented
  • Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint)
  • An excellent communicator (written and verbal)
  • 3+ years of experience at a media planning & buying agency
  • Must be a proactive team player willing to roll your sleeves up and help the team as needed
  • Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
  • Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
  • Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their workload
  • Excellent interpersonal skills needed to work in a cross functional company environment

Nice to have

  • CDP experience
  • analytics experience
  • understanding of media tactic alignment to points in customer journeys
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