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Zion & Zion Logo Zion & Zion · Media

Senior Digital Media Planner/Buyer

United States, Tempe · Job Posted December 14, 2025
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Job Description

The Sr Digital Media Planner/Buyer must have demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy. The position is responsible for overseeing all aspects of a campaign from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong leadership qualities and possess effective communication skills.

Job Responsibility

  • Oversee all aspects of a campaign from plan development to reporting, ensuring clients’ needs and expectations are fulfilled
  • Experience planning, buying, and negotiating digital media: online display, video, mobile, and native
  • Strong communication skills, both written and verbal. Comfortable presenting in front of clients
  • Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and feel comfortable speaking on each to educate clients
  • Make media allocation decisions based on media objectives and target audience research
  • Be able to optimize digital campaigns and work with media partners and/or ad tech to improve campaign performance
  • Put together kickass presentations
  • analyze the meaning behind data
  • Creative asset trafficking as appropriate to vendors and internal trading team
  • Seeking out new digital media and ad technology – seek out the latest offerings in the market
  • Pull media pacing reports and analyze against KPIs
  • Responsible for the day-to-day digital media planning, campaign management and optimizations for assigned clients
  • Provide digital media recommendations with supporting rationale and POVs
  • Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
  • Use available research to inform strategy and media tactic decisions
  • Maintain and oversee account digital media budgets and ensure proper and timely invoice reconciliation occurs

Requirements

  • Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
  • Meticulous and detail-oriented
  • An excellent communicator (written and verbal)
  • 5+ years of experience at a media planning & buying agency
  • Must be a proactive team player willing to roll your sleeves up and help the team as needed
  • Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
  • Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
  • Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their desk
  • Excellent interpersonal skills needed to work in a cross functional company environment
  • Demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy
  • Detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong leadership qualities and possess effective communication skills

Nice to have

  • Experience managing paid social campaigns is a plus
  • Experience with new business pitches a plus
  • Basic knowledge of traditional media
  • be able to speak strategically about how digital and traditional media work together
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