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The Sr Digital Media Planner/Buyer must have demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy. The position is responsible for overseeing all aspects of a campaign from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong leadership qualities and possess effective communication skills.
Job Responsibility:
Oversee all aspects of a campaign from plan development to reporting, ensuring clients’ needs and expectations are fulfilled
Experience planning, buying, and negotiating digital media: online display, video, mobile, and native
Strong communication skills, both written and verbal. Comfortable presenting in front of clients
Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and feel comfortable speaking on each to educate clients
Make media allocation decisions based on media objectives and target audience research
Be able to optimize digital campaigns and work with media partners and/or ad tech to improve campaign performance
Put together kickass presentations
analyze the meaning behind data
Creative asset trafficking as appropriate to vendors and internal trading team
Seeking out new digital media and ad technology – seek out the latest offerings in the market
Pull media pacing reports and analyze against KPIs
Responsible for the day-to-day digital media planning, campaign management and optimizations for assigned clients
Provide digital media recommendations with supporting rationale and POVs
Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
Use available research to inform strategy and media tactic decisions
Maintain and oversee account digital media budgets and ensure proper and timely invoice reconciliation occurs
Requirements:
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
An excellent communicator (written and verbal)
5+ years of experience at a media planning & buying agency
Must be a proactive team player willing to roll your sleeves up and help the team as needed
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their desk
Excellent interpersonal skills needed to work in a cross functional company environment
Demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy
Detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong leadership qualities and possess effective communication skills
Nice to have:
Experience managing paid social campaigns is a plus
Experience with new business pitches a plus
Basic knowledge of traditional media
be able to speak strategically about how digital and traditional media work together
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