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As a Senior Digital Marketer, you will lead the digital growth strategy with a heavy emphasis on international SEO and performance marketing. You will be responsible for driving organic and paid visibility across diverse global markets. This role is ideal for a data-driven specialist who is comfortable utilizing AI-driven tools to optimize content and search performance.
Job Responsibility:
SEO Strategy: Develop and execute comprehensive SEO strategies to improve search rankings and organic traffic. Strengthen online visibility and internal linking to enhance search engine performance for various accounts across global markets
Content Marketing & P.R.: Plan, manage, and create engaging content (blogs, articles, and social media posts) for platforms including Websites, Instagram, TikTok, and XiaoHongShu (XHS) to engage target audiences and maintain brand P.R.
Paid Advertising: Plan and optimize paid campaigns on Google Ads and Meta Ads Manager
manage budgets, test creatives/audiences, and track ROI/conversions
Data Analytics: Monitor and report on marketing performance using Google Analytics
analyze user behavior and website traffic to provide actionable insights for strategy optimization
Requirements:
2–3+ years of proven experience in Digital Marketing, SEO, and SEM/Performance Marketing
Experienced in managing international SEO campaigns and geo-targeted keyword research
Basic proficiency in Mandarin (Minimum 2/5) is required to understand specific market nuances and content
Proficient in Google Search Console, Google Analytics, Ahrefs/SEMrush, and Meta Ads Manager
Familiarity with AI-driven tools for SEO and content optimization (e.g., Clearscope, Frase, or MarketMuse)