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At ZealousWeb Technologies Pvt. Ltd., we are seeking an experienced Senior Digital Marketing Specialist to join our growing digital marketing team. This role is ideal for a results-driven individual with a deep understanding of digital marketing strategies, and the latest search engine algorithms. The Senior Digital Marketing Specialist will play a critical role in enhancing our clients’ online visibility, improving search engine rankings, and driving organic traffic to websites. If you are passionate about digital marketing and thrive in a dynamic environment, we’d love to have you on our team!
Job Responsibility:
Perform comprehensive technical SEO audits to identify and fix crawlability, indexing, and website performance issues
Work closely with the development team to implement SEO best practices for new website developments and launches
Monitor and ensure website speed and performance metrics (Core Web Vitals) are optimized
Review and optimize robots.txt, canonical tags, and XML sitemaps to align with SEO best practices
Conduct keyword research and develop content strategies based on data-driven insights
Optimize titles, meta tags, headers, and internal linking structures
Collaborate with content creators to ensure SEO guidelines are followed in content creation
Should be aware of GEO-targeting strategies and voice search optimization to enhance local search visibility
Hands-on experience with AI tools like ChatGPT, Claude, and Perplexity to streamline SEO efforts and improve content optimization
Develop and execute link-building strategies to enhance the website’s domain authority and website ranking
Monitor backlinks, evaluate their quality, and disavow harmful links if needed
Engage in white-hat practices for building high-quality links
Track website rankings, organic traffic, and conversions through Google Analytics and Search Console
Regularly prepare SEO performance reports and provide actionable insights
Stay updated on SEO industry trends and adjust strategies based on Google’s algorithm updates
Requirements:
Experience with Google Search Console, GA4, Ahrefs, SEMrush, and other SEO tools
Expertise in technical SEO, including handling site architecture, sitemaps, robots.txt, and schema markup
Proficient in implementing Core Web Vitals, improving site speed, and optimizing mobile-first indexing
Knowledge of SEO best practices related to international and multi-language websites
Familiarity with using Structured Data (Schema Markup) and ensuring proper crawling and indexing
Strong understanding of web technologies such as HTML, CSS, JavaScript, and their impact on SEO
Manage YouTube SEO including keyword research, title/description optimization, and performance tracking
Optimize YouTube content for higher rankings, improved CTR, and increased organic views
Strong problem-solving and analytical skills with attention to detail
Excellent verbal and written communication skills to effectively collaborate across teams
Ability to manage multiple projects and prioritize tasks based on impact and deadlines
Ability to stay updated with the latest SEO trends, algorithm changes, and digital marketing developments
Team-oriented attitude with the capability to work independently