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Senior Digital Marketing Specialist – Paid Search

United States, Clearwater · Job Posted March 21, 2025

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Job Description

We are seeking a Senior Digital Marketing Specialist – Paid Search to join our team located in Clearwater, Florida, 33765, United States. In this role, you will play a crucial part in designing, implementing, and refining Google Ads campaigns for our clients in the dental industry. You will use data to generate insights, manage a portfolio of clients, and collaborate closely with internal teams to align campaigns with client objectives.

Job Responsibility

  • Develop, implement, and manage Google Ads campaigns
  • Work with internal teams to communicate campaign results and suggest strategies
  • Lead campaign strategy and management
  • Conduct comprehensive keyword research and analysis
  • Monitor and analyze campaign performance metrics
  • Conduct A/B testing on ad creatives, landing pages, and bidding strategies
  • Collaborate with the creative team to create high-performing ad copy and visuals
  • Generate detailed performance reports and present findings
  • Stay updated on industry trends, Google Ads updates, and emerging technologies
  • Identify opportunities to expand campaigns or introduce new strategies
  • Provide guidance and mentorship to entry level team members

Requirements

  • Proficiency in Adobe Creative Cloud
  • Experience with Content Management Systems (CMS)
  • Knowledge of CRM software
  • Familiarity with Facebook Insights
  • Experience with Google Ads
  • Strong understanding of AB Testing
  • Demonstrated ability to create effective advertisements
  • Proficiency in using analytics tools for performance tracking
  • Experience in blogging
  • Proven track record of increasing brand awareness

What we offer

  • Medical, vision, dental, and life and disability insurance
  • Eligibility to enroll in company 401(k) plan

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