Senior Digital Marketing Specialist – Paid Search, Robert Half

Robert Half

Location:
United States, Clearwater

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a Senior Digital Marketing Specialist – Paid Search to join our team located in Clearwater, Florida, 33765, United States. In this role, you will play a crucial part in designing, implementing, and refining Google Ads campaigns for our clients in the dental industry. You will use data to generate insights, manage a portfolio of clients, and collaborate closely with internal teams to align campaigns with client objectives.

Job Responsibility:

Develop, implement, and manage Google Ads campaigns
Work with internal teams to communicate campaign results and suggest strategies
Lead campaign strategy and management
Conduct comprehensive keyword research and analysis
Monitor and analyze campaign performance metrics
Conduct A/B testing on ad creatives, landing pages, and bidding strategies
Collaborate with the creative team to create high-performing ad copy and visuals
Generate detailed performance reports and present findings
Stay updated on industry trends, Google Ads updates, and emerging technologies
Identify opportunities to expand campaigns or introduce new strategies
Provide guidance and mentorship to entry level team members

Requirements:

Proficiency in Adobe Creative Cloud
Experience with Content Management Systems (CMS)
Knowledge of CRM software
Familiarity with Facebook Insights
Experience with Google Ads
Strong understanding of AB Testing
Demonstrated ability to create effective advertisements
Proficiency in using analytics tools for performance tracking
Experience in blogging
Proven track record of increasing brand awareness

What we offer:

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in company 401(k) plan

Additional Information:

Job Posted:
March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Digital Marketing Specialist – Paid Search