Senior Digital Marketing Manager

• Design, launch, and continuously optimise a best‑in‑class loyalty programme aligned to commercial and brand objectives
• Define the loyalty value proposition, earn/burn mechanics, rewards portfolio, and partner opportunities
• Own loyalty P&L levers including customer lifetime value, frequency, retention, and incremental revenue
• Lead member acquisition, engagement, and personalisation strategies using first‑party data
• Own the marketing strategy for home delivery channels, with join responsibility with ops for increasing revenue, conversion, average order value, and repeat purchase
• Develop channel growth marketing strategies across owned and third party touchpoints
• Use experimentation and test‑and‑learn approaches to improve performance
• Lead e‑CRM strategy across email and other owned channels
• Build lifecycle communications (acquisition, onboarding, retention, win‑back)
• Drive advanced segmentation and personalisation using customer data and behavioural insights
• Ensure GDPR‑compliant and customer‑first data practices
• Own the digital customer experience across website and in‑store kiosks
• Partner with UX/UI and Technology teams to define roadmaps and prioritise enhancements
• Ensure consistency of experience, content, and offers across all digital touchpoints
• Champion accessibility, performance, and ease of use
• Define and track KPIs across loyalty, digital CX, and home delivery performance
• Translate insights into clear actions and measurable outcomes
• Build business cases for investment using data and customer insight
• Act as the senior point of contact for loyalty and digital CX across the business
• Manage agency and technology partners where required

• Proven experience launching and scaling a loyalty programme
• Strong commercial ownership of digital or e‑commerce sales channels
• Deep experience in e‑CRM, customer lifecycle management, and personalisation
• Demonstrated success improving digital customer experience across web and/or in‑store technology
• Strong analytical mindset with experience using data to drive decisions
• Excellent stakeholder management and leadership skills

• Experience in retail, hospitality, food delivery, or subscription‑based businesses
• Knowledge of CDPs, marketing automation platforms, and experimentation tools
• Experience integrating online and in‑store customer journeys

Annual Leave - 25 days plus Bank Holidays