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We are looking for an experienced Digital Marketing Manager to maintain our steep growth curve in the UK, the Netherlands, Belgium and beyond. At Breeze, we’re on a mission to make people spend less time on their phones and more time face-to-face. Breeze is the dating app for people who are done with endless chatting and ghosting. We’ve built the world’s first app that organizes real dates at scale. When you match on Breeze, you simply pick a time, and we set up the date for you at one of our partner bars. Since launch, we’ve already organized over 500,000 real-life dates (and counting!) across The Netherlands, Germany, Belgium, France, the UK, and New York.
Job Responsibility:
Running paid media efforts on digital platforms (Meta, Google, TikTok)
Spearheading App Store Optimization (ASO) and landing page optimization efforts
Successfully launch and maintain full funnel digital campaigns
Create campaigns that broadly reach target audiences across brand impact, drive conversion of valuable in-market segments
Devise and run experiments + studies to evaluate efficacy of efforts
Create recommendations to improve media and creative executions
Identify synergies with above the line media
Refine and execute direct response strategy
Understand and make the right tradeoffs between new user acquisition costs (CACs) and user life time value (LTV)
Deliver weekly analysis of growth efforts, with clear recommendations and timely follow throughs
Automate recurring tasks to free up space for strategic work
Collaborate with product and operational teams to refine user journeys and reporting infrastructures
Lead ASO and landing page optimization
Optimize the store page contents to generate meaningful improvements in view-to-download ratios
Drive continuous improvement across landing pages, personalize experiences for target segments
Requirements:
Experienced digital marketeer
Knowledge of Meta Ads (and other ad managers), Google Sheets, AppsFlyer, Datastudio, Google Analytics
Up-to-date on latest digital marketing trends
Experience managing monthly budgets of 500K+
Full funnel expertise
Data-driven decision maker
Great at organization and planning
Knowledge about App Store Marketing & ASO
Knowledge about landing page optimization
What we offer:
Competitive Compensation
Benefit from our Success: After two 7-month contracts, gain the option for share options
25 paid vacation days
Flexibility: Adapt to your preferred working hours, with the freedom to work partially remotely
Sustainable & No Travel costs: Breeze covers your travel costs
Gear Up: We equip you with necessary tools, be it a high-end laptop and/or an ergonomic workspace
Pension plan: We provide an additional 5% pension through a sustainable pension provider (ASR DoenPensioen)
Mental health support: we provide free access to a psychologist through OpenUp
Learning budget: You are encouraged to put time into study & learning (and Breeze covers costs)
Empowered Growth: Quickly gain a lot of responsibility in a rapidly growing startup, with opportunities to grow with the company
Dynamic workplace: Fast-paced environment with swift decision-making, often challenging the status quo and each other
Mission-Driven Team: Join a young and ambitious team dedicated to humanising online dating
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