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We are looking for an experienced Digital Marketing Manager to maintain our steep growth curve in the UK, the Netherlands, Belgium and beyond. At Breeze, we’re on a mission to make people spend less time on their phones and more time face-to-face. Breeze is the dating app for people who are done with endless chatting and ghosting. We’ve built the world’s first app that organizes real dates at scale.
Job Responsibility:
Running paid media efforts on digital platforms (Meta, Google, TikTok)
Spearheading App Store Optimization (ASO) and landing page optimization efforts
Successfully launch and maintain full funnel digital campaigns
Create campaigns that broadly reach target audiences across brand impact, drive conversion of valuable in-market segments
Devise and run experiments + studies to evaluate efficacy of efforts
Create recommendations to improve media and creative executions
Identify synergies with above the line media
Refine and execute direct response strategy
Understand and make the right tradeoffs between new user acquisition costs (CACs) and user life time value (LTV)
Deliver weekly analysis of growth efforts, with clear recommendations and timely follow throughs
Automate recurring tasks to free up space for strategic work
Collaborate with product and operational teams to refine user journeys and reporting infrastructures
Lead ASO and landing page optimization
Optimize store page contents to generate meaningful improvements in view-to-download ratios
Drive continuous improvement across landing pages, personalize experiences for target segments
Requirements:
Experienced digital marketeer
Knowledge of Meta Ads (and other ad managers), Google Sheets, AppsFlyer, Datastudio, Google Analytics
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