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This is a rare opportunity for a digitally-savvy demand gen marketer to own high-impact channels and turn them into pipeline machines. This isn't a "maintain the status quo" role. It's about building something excellent: a webinar and G2 program that reflects a best-in-class mindset, powered by creativity, relentless curiosity, and a drive to always be better. You'll be the architect and executor behind a multi-format webinar program spanning owned, sponsored, and partner events; the driving force behind Fivetran's reputation on G2; and the strategist scaling our digital advertising programs to new heights. End-to-end ownership, from strategy to execution to performance reporting, is the name of the game.
Job Responsibility:
Own the strategy, execution, and performance reporting for the webinar and virtual hands-on lab program, including owned, sponsored, and partner-led experiences
Lead Fivetran’s demand generation strategy and presence on G2, optimizing programs to drive high-quality MQLs and S3 pipeline
Maximize webinars and G2 as key growth engines for marketing-qualified leads (MQLs), S1 counts, and S3 pipeline
Identify and launch new channel opportunities to accelerate MQL production, S1 counts, and pipeline growth.
Requirements:
8+ years of experience in digital marketing and demand generation, with hands-on ownership across a broad mix of channels and tactics
Demonstrated success scaling high-impact programs, including webinars and G2, to drive measurable pipeline growth
Deep understanding of digital marketing strategy, KPIs, attribution models, performance optimization, and best practices
Strong analytical mindset with a natural curiosity to test, learn, and continuously improve performance
Ability to transform raw data into actionable insights and clearly communicate performance, trends, and recommendations to stakeholders
Results-oriented and accountable, with a proven track record of delivering against MQL and S1 targets
A true collaborator at heart - someone who actively seeks out perspectives from PMM, product, and partners because you know great work is built together, not in a silo
To support live webinars and collaborate with U.S. based employees, at times this role will require availability during U.S. business hours across Eastern, Central, Mountain, and Pacific time zones.
What we offer:
100% employer-paid medical insurance*
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants*
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.