Senior Digital Marketing Manager – Demand Generation

• Plan and execute B2B lead generation campaigns across Google Ads, LinkedIn Ads, email, SEO, and other digital channels
• Improve lead quality, MQLs, SQLs, and campaign conversion rates
• Optimize ad performance through better targeting, keywords, creatives, messaging, bidding, and landing page alignment
• Track CPL, conversion rate, lead quality, campaign ROI, and sales feedback
• Identify campaign gaps and take corrective actions to improve results
• Work on campaign-specific landing pages to improve conversions
• Ensure forms, UTMs, tracking, and Zoho CRM lead flow are properly set up
• Use Google Analytics, Google Tag Manager, Search Console, Zoho CRM, and ad dashboards to measure performance
• Build clear reports showing what is working, what is not, and what needs improvement
• Support SEO strategy for service pages, blogs, industry pages, and lead-focused content
• Understand LLM visibility and AI search trends to improve content discoverability
• Plan and optimize email campaigns for lead nurturing, re-engagement, and service awareness
• Use audience segmentation to improve email relevance and response quality
• Use AI tools for campaign research, content ideas, keyword analysis, ad copy testing, reporting, and productivity improvement
• Identify practical ways to use AI to improve campaign performance, lead nurturing, and marketing operations
• Manage and guide marketing team members across performance, SEO, content, website, and campaign execution
• Manage marketing budgets across paid ads, tools, campaigns, and lead generation activities
• Prepare weekly and monthly reports for leadership with clear insights and next actions
• Coordinate with sales, leadership, content, design, and web teams to improve overall marketing outcomes

• 7 to 8+ years of experience in B2B digital marketing or demand generation
• Strong experience in performance marketing, especially Google Ads and LinkedIn Ads
• Good understanding of Zoho CRM, landing pages, lead tracking, and campaign attribution
• Strong knowledge of Google Analytics 4, Google Tag Manager, Search Console, and UTM tracking
• Experience in SEO, email marketing, lead nurturing, and reporting
• Ability to manage budgets, teams, vendors, and cross-functional coordination
• Strong analytical mindset with the ability to improve lead quality and campaign ROI

Experience in B2B IT services, SaaS, cloud, AI, data, or enterprise technology is preferred