Senior Digital Marketing Manager

Senior Marketing Manager, Demand Generation

We’re seeking a self-starter who loves to build new capabilities that measurably...

Location

United States , Columbia

Salary:

Not provided

Paytient

Expiration Date

Until further notice

Requirements

7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment
Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results
A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action
Strong and innate analytical mindset, challenging and using insights drive better results
Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market

Job Responsibility

Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey
Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
Identify and apply AI and advanced automation tools to improve productivity and campaign performance

What we offer

Medical, dental and vision insurance
$4,300 annual HSA contribution
Paytient Health Payment Account (HPA)
Monthly lifestyle spending stipend
5 weeks of annual PTO
401k plan access with a 4% employer match
Up to 16 weeks of fully-paid parental leave
Stock options in Paytient

Senior Marketing Manager, B2B Demand Generation

Virta Health is looking for an action-oriented senior marketer to accelerate our...

Location

United States

Salary:

144942.00 - 170000.00 USD / Year

Virta Health

Expiration Date

Until further notice

Requirements

7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment
Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue
Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc
Creative thinker who can translate business objectives into engaging marketing programs
Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions
Excellent project management skills with the ability to juggle multiple campaigns simultaneously
Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment
Bachelor of Science/Bachelor of Arts preferred

Job Responsibility

Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth
Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up
Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising
Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points
Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency
Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance
Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts

What we offer

Offers Equity
Offers Bonus

Fulltime

Senior Analyst, Marketing Performance, B2B Marketing Demand Generation, Europe

The Europe B2B Marketing team is looking for a Senior Marketing Performance Anal...

Location

Portugal , Portugal

Salary:

Not provided

Mastercard

Expiration Date

Until further notice

Requirements

Have solid experience as a generalist digital marketer in B2B enviroments, with strong exposure to strategy, execution and performance measurement
Have a strong analytical mindset, with proven experience managing data, performance metrics and dashboard governance
Have hands on experience monitoring and optimising digital and paid media campaigns
Be highly proficient in Salesforce, with experience tracking leads, monitoring campaign impact and analysing marketing to revenue performance
Have an experience working with: Salesforce
Tableau or similar Business Intelligence tools
Adobe Analytics or Google Analytics
Adobe CMS platforms
Marketing Automation platforms
LinkedIn Campaign Manager

Job Responsibility

Implement the Demand Generation strategy in line with business priorities
Own end to end B2B demand campaigns across the funnel, from awareness to lead generation, pipeline and ROI
Act as a digital marketing generalist, overseeing strategy, execution and analytics across paid media, web, social, email and marketing automation
Lead paid media strategy and execution, with a strong focus on LinkedIn Campaign Manager and intent data platforms, ensuring effective targeting, budget allocation and optimisation
Own performance measurement and analytics for B2B marketing across Europe, including web performance, user behaviour, conversion and journey optimisation
Monitor campaign performance and lead progression in Salesforce, ensuring clear visibility from marketing activity to revenue
Partner with Marketing Operations to standardise lead tracking, scoring, database management and performance measurement
Define and govern KPI frameworks and dashboards, translating performance data into clear insights and recommendations for senior stakeholders
Support regional and market teams through a Demand Generation Centre of Excellence, providing best practices, frameworks and guidance on paid media and performance measurement

Fulltime

Senior Demand Generation Manager

We are looking for a Senior Demand Generation Manager (B2B) to join our Digital ...

Location

Israel , Petah Tikva

Salary:

Not provided

Global-e

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B demand generation or B2B performance marketing
Proven track record of owning pipeline targets and driving measurable improvements in funnel conversion and lead quality
Strong hands-on experience with paid channels, including managing and scaling paid media budgets: Google Ads and LinkedIn (a must)
Additional channels (e.g. Meta) – advantage
Strong experience with CRM and marketing automation platforms (HubSpot – advantage), including workflows, segmentation, and reporting
Experience with ABM strategies and targeting enterprise, VP, and C-level audiences
Experience working closely with content and design teams to create high-performing marketing assets (ads, landing pages, etc.)
English – native or very good level – a must
Experience running global campaigns across multiple markets – advantage
Strong analytical skills and a data-driven approach to experimentation and decision making

Job Responsibility

Own the B2B demand generation strategy and quarterly planning, aligned to revenue targets and ICP priorities
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, email nurture, and ABM programs
Own end-to-end funnel performance, from first touch to pipeline, with a focus on conversion rates, lead quality, and revenue impact
Partner closely with RevOps to define and improve MQL/SQL criteria, SLAs, and lead routing processes
Own campaign measurement and reporting, including dashboards, tracking, and attribution, and generate actionable insights to improve performance
Run a structured testing program across creative, targeting, landing pages, and nurture journeys
Collaborate with Marketing, Product Marketing, Design, and Sales to develop high-performing ads, landing pages, and lifecycle content
Work with external agencies and vendors as needed to scale execution
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale

This is a rare opportunity for a digitally-savvy demand gen marketer to own high...

Location

Ireland , Dublin

Salary:

Not provided

Fivetran

Expiration Date

Until further notice

Requirements

8+ years of experience in digital marketing and demand generation, with hands-on ownership across a broad mix of channels and tactics
Demonstrated success scaling high-impact programs, including webinars and G2, to drive measurable pipeline growth
Deep understanding of digital marketing strategy, KPIs, attribution models, performance optimization, and best practices
Strong analytical mindset with a natural curiosity to test, learn, and continuously improve performance
Ability to transform raw data into actionable insights and clearly communicate performance, trends, and recommendations to stakeholders
Results-oriented and accountable, with a proven track record of delivering against MQL and S1 targets
A true collaborator at heart - someone who actively seeks out perspectives from PMM, product, and partners because you know great work is built together, not in a silo
To support live webinars and collaborate with U.S. based employees, at times this role will require availability during U.S. business hours across Eastern, Central, Mountain, and Pacific time zones.

Job Responsibility

Own the strategy, execution, and performance reporting for the webinar and virtual hands-on lab program, including owned, sponsored, and partner-led experiences
Lead Fivetran’s demand generation strategy and presence on G2, optimizing programs to drive high-quality MQLs and S3 pipeline
Maximize webinars and G2 as key growth engines for marketing-qualified leads (MQLs), S1 counts, and S3 pipeline
Identify and launch new channel opportunities to accelerate MQL production, S1 counts, and pipeline growth.

What we offer

100% employer-paid medical insurance*
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants*
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

Fulltime