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Senior Digital Marketing Executive

advocate-group.co.uk Logo

Advocate Group

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Location:
United Kingdom , Manchester

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Would you like to join a global household business with a portfolio of trusted brands found in homes worldwide? Known for its heritage of innovation and quality, the company operates across grocery, retail, and e-commerce channels, with strong investment in digital transformation and performance marketing. As the Senior Digital Marketing Executive, you’ll support the delivery and optimisation of high-performing digital campaigns across multiple channels, helping drive measurable growth across the business.

Job Responsibility:

  • Supporting the planning, briefing and execution of campaigns across BVOD, Paid Social, Google Ads, Amazon Ads, Influencer, BAU Social and Retail Media
  • Activating and optimising paid search campaigns (Google, Amazon and retailer sponsored search) to drive measurable results
  • Monitoring full-funnel activity identifying high-performing audiences and aligning campaigns to customer journey stages
  • Managing and monitoring budgets to maximise ROAS, CPA, CVR, ECPM, ER and frequency KPIs
  • Working with agency partners on buying strategies and optimisation recommendations
  • Analysing campaign performance using GA4, Meta Business Manager and Amazon platforms, delivering insights and recommendations

Requirements:

  • Strong understanding of paid digital and performance media
  • Hands-on experience with paid search (Google, Amazon or retailer sponsored search)
  • Confident working to performance KPIs including ROAS, CPA, CVR, ER and ECPM
  • Understanding of full-funnel and omnichannel marketing strategies
  • Knowledge of how online and offline activity integrates
  • Analytical mindset with the ability to turn data into actionable insights
  • Comfortable working in a fast-paced, collaborative environment with multiple stakeholders

Additional Information:

Job Posted:
March 04, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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