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Would you like to join a global household business with a portfolio of trusted brands found in homes worldwide? Known for its heritage of innovation and quality, the company operates across grocery, retail, and e-commerce channels, with strong investment in digital transformation and performance marketing. As the Senior Digital Marketing Executive, you’ll support the delivery and optimisation of high-performing digital campaigns across multiple channels, helping drive measurable growth across the business.
Job Responsibility:
Supporting the planning, briefing and execution of campaigns across BVOD, Paid Social, Google Ads, Amazon Ads, Influencer, BAU Social and Retail Media
Activating and optimising paid search campaigns (Google, Amazon and retailer sponsored search) to drive measurable results
Monitoring full-funnel activity identifying high-performing audiences and aligning campaigns to customer journey stages
Managing and monitoring budgets to maximise ROAS, CPA, CVR, ECPM, ER and frequency KPIs
Working with agency partners on buying strategies and optimisation recommendations
Analysing campaign performance using GA4, Meta Business Manager and Amazon platforms, delivering insights and recommendations
Requirements:
Strong understanding of paid digital and performance media
Hands-on experience with paid search (Google, Amazon or retailer sponsored search)
Confident working to performance KPIs including ROAS, CPA, CVR, ER and ECPM
Understanding of full-funnel and omnichannel marketing strategies
Knowledge of how online and offline activity integrates
Analytical mindset with the ability to turn data into actionable insights
Comfortable working in a fast-paced, collaborative environment with multiple stakeholders