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OptiSol Business Solutions Logo OptiSol Business Solutions · -

Senior Digital Marketing Executive

India, Chennai · Job Posted June 09, 2026
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Job Description

Experience: 4–5 Years Location: Chennai (Hybrid – 3 Days Office) Employment Type: Full-Time

Job Responsibility

  • Plan, execute, and optimize digital marketing campaigns across multiple channels
  • Manage SEO, SEM, social media marketing, email marketing, and content marketing initiatives
  • Drive lead generation activities with a strong focus on generating Marketing Qualified Leads (MQLs)
  • Monitor campaign performance and provide actionable insights through analytics and reporting
  • Create and manage engaging content for websites, blogs, social media platforms, and marketing collateral
  • Develop compelling case studies, customer success stories, LinkedIn content, banners, and branding assets
  • Collaborate with internal stakeholders to gather customer success stories and transform them into impactful marketing materials
  • Coordinate with internal teams and external agencies to ensure successful campaign execution
  • Lead and guide the marketing team, ensuring timely delivery of campaigns and achievement of business objectives

Requirements

  • 4–5 years of experience in Digital Marketing
  • Strong hands-on experience with Google Ads, Meta Ads, SEO, and marketing automation tools
  • Experience using Google Analytics and campaign performance tracking tools
  • Proven expertise in MQL generation and digital demand-generation campaigns
  • Excellent content writing, copywriting, and storytelling skills
  • Experience creating case studies, success stories, LinkedIn content, banners, and other marketing collateral
  • Strong communication, analytical thinking, and stakeholder management skills
  • Ability to manage multiple campaigns simultaneously and lead a team effectively

Nice to have

  • Experience working in IT Services marketing environments
  • Exposure to branding, demand generation, and marketing automation platforms
  • Strong understanding of digital marketing trends and best practices

What we offer

  • Competitive compensation package
  • Hybrid work environment
  • Opportunity to work on impactful marketing initiatives
  • Collaborative and growth-oriented work culture
  • Career development and learning opportunities
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