This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As the Sr. Digital Marketing Director at Geonetric, you’ll lead the strategy, execution, and optimization of digital marketing initiatives, leading a team of digital marketing experts to develop innovative digital experiences for complex healthcare systems. Setting digital marketing standards and staying on top of industry trends, you’ll shape the vision, strategy, and direction of our digital marketing products, services, and team, ensuring every client interaction is purposeful, intuitive, and measurable.
Job Responsibility:
Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients
Pushes boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions
Stays current with digital marketing trends and identifies opportunities for innovation and improvement
Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms
Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights
Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels
Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media
Serves as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings
Translates consumer requirements and market data into recommendations for improved products, packages, and deliverables
Analyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technology
Represents the digital marketing discipline in client meetings, workshops, industry events, and thought leadership opportunities
Completes complex, challenging, and advanced work independently while understanding, anticipating, and proactively solving issues within and across disciplines
Serves as the expert in the work of the team, driving vision and innovation, growing Geonetric’s capabilities, and ensuring discipline excellence and consistency
Integrates strategy and market knowledge when developing new processes, recommending and working with new technologies, and spearheading solutions
Develops and executes strategies to solve systemic issues, leading the collaboration with others and effectively communicating to stakeholders
Independently manages team members by setting and communicating clear expectations, providing feedback, maintaining transparency and accountability, mentoring and fostering growth, addressing performance concerns, and resolving conflicts
Independently leads the team by setting the team’s strategy and vision in alignment with Geonetric’s goals and successfully executing on that vision, ensuring efficiency, productivity, effectiveness, and profitability
Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite
Requirements:
Bachelor’s degree in marketing, communications, business, or related field required
Typically has a minimum of 8 years’ experience
Digital agency experience required
Ability to communicate effectively with C-Suite level executives and client stakeholders required
Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required
Mastery delivering client presentations and comfortability with public speaking required
Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management required
Exceptional skills in creative problem-solving and strategic thinking required
Experience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management required
Strong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomes
Experience applying business savvy to translate client objectives into scalable digital strategies that drive ROI, efficiency, and long-term value