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Senior Digital Marketing Analyst

wongdoody.com Logo

WongDoody

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Location:
Germany, Berlin ▼

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

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Job Description:

WongDoody is a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world. We are proud to have won over 500 creative awards and have twice been finalists for Innovation Agency of the Year. We create intelligent marketing and experiences that help unlock what’s next for people and brands. And we believe in a Friend Called Future - always embracing what's new and what's next with open arms. Retail & CPG Vertical: Our team specializes in FMCG and retail. Together with strong, unique brands like OTTO, bonprix, Rolf Benz and Avène we develop new brand strategies, customer-centric campaigns and digital products. We find new ways to combine creation, data and media.

Job Responsibility:

  • Performance marketing: Plan, launch, and optimize 6-figure paid campaigns across Meta, Google, TikTok, and Pinterest
  • own end-to-end setup, pacing, and iterative optimization
  • Consult and educate clients through their performance journey: align goals, right-size expectations, and create pragmatic roadmaps and campaign plans
  • Build channel mixes and media plans tied to clear KPIs
  • run structured A/B tests (audience, creative, placements) and feed learnings back to strategy and creative teams
  • Manage budgets and vendor/partner relationships to support integrated programs
  • Reporting & analytics (≈65%): Own social/content analytics for (mostly) organic content (e.g., Instagram, TikTok, YouTube, LinkedIn) and owned web: define KPI frameworks, content taxonomies, and benchmarks that tie to business outcomes
  • Build and maintain automated, reliable dashboards (Looker Studio/Data Studio
  • GA4
  • Sheets/Excel
  • Power BI/Tableau a plus) with weekly/monthly/quarterly cadences and crisp executive readouts
  • Establish and enforce data hygiene: UTM standards, tagging conventions, pixel/GTM QA, and privacy-aware measurement practices
  • Translate complex data into clear narratives and next steps for non-technical stakeholders
  • turn insights into content/creative briefs and test plans
  • Run and evaluate experiments beyond paid (format mix, hooks/thumbnails, posting cadence, timing, creator vs. brand posts)
  • document learnings and rollouts
  • Create reporting templates/playbooks, track SLAs, and continuously improve how we collect, visualize, and communicate performance
  • Multidisciplinary & other (≈10%): Co-shape creative content strategy with strategy/creative teams
  • develop insights-driven briefs and editorial guidance for organic social
  • Contribute to adjacent lifecycle work (email/CRM) when needed and help connect insights across the funnel
  • Partner with UX/design on data-informed wireframes/flows
  • instrument measurement and recommend improvements to reduce friction

Requirements:

  • 6–8 years in digital marketing with hands-on paid media experience and strong social/content analytics chops (agency background a plus)
  • Fluency in ad platforms (Meta/Google/TikTok/Pinterest), GA4, and Google Tag Manager
  • Strong dashboarding skills (Looker Studio required
  • Power BI/Tableau a plus) and advanced Excel/Sheets
  • Proven experience building KPI frameworks, content tagging/taxonomies, and UTM governance
  • Ability to educate and influence less-mature clients: clear storytelling, workshop facilitation, and the confidence to set realistic plans and push back gracefully
  • Cross-disciplinary collaboration with strategy, creative, and design
  • Familiarity with UX/CRO practices and landing-page diagnostics
  • Curious and experiment-minded
  • Awareness of platform and privacy changes (e.g., iOS/ATT, cookie deprecation, GDPR) and their measurement implications
  • Excellent communication and presentation skills
  • operational rigor and documentation mindset
  • Fluency in German and English

Nice to have:

  • basic SQL or Python for analysis is a nice-to-have
  • bonus points for OOH/DOOH planning and simple offline-to-online measurement
What we offer:
  • Flexible working hours and 100% overtime compensation
  • Work where it works for you. At home or in the office, or any mix you like
  • Working for strong brands and clients we believe in
  • 30 days' vacation per year
  • Urban Sports Club
  • Company Benefits
  • Nice people in welcoming teams

Additional Information:

Job Posted:
December 13, 2025

Work Type:
Remote work
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